2024-04-04 15:53:55
Giant in the hygiene and cleaning industry automates finance operations with a solution designed by IBM Consulting to support the growth of its business
São Paulo, April 4, 2024 – IBM today announces the creation of a complete digital operation with Bombril for the next seven years. The company – one of the largest in Brazil in the hygiene and cleaning segment – had revenues of R$2.14 billion in 2022 and is undergoing a brand repositioning in the national market. To enhance this new moment, Bombril has a solution designed by IBM Consulting to digitize and operate the company’s entire finance backoffice and, thus, support this growth and renewal.
Through the principle of hyperautomation – which automates all processes that can be automated in an organization – the company will use Artificial Intelligence (AI), IBM cloud and other technologies to create an AI model with IBM Consulting, transforming the experience of employees and partners from Bombril, in addition to accelerating and improving response times and process precision. According to a survey recently released by Gartner, 85% of respondents will increase or maintain their investments in hyperautomation in their organizations.
For this moment of Bombril’s expansion, a new digitalized backoffice structure was used, which brought the entire support service to a level of planned evolution in the coming years. A real example of virtual intelligence might be seen in this new way of working for the company with the digital operation implemented by IBM: progressively, Bombril employees and suppliers will stop interacting with ERP systems and will start interacting with virtual assistants, who will be those responsible for carrying out operational work, allowing professionals to focus on more strategic company activities.
“One of Bombril’s challenges is to have a backoffice structure that supports all growth planned for the coming years, with speed, intelligence, robustness, resilience and compliance with regulatory and internal governance measures. We believe that the gains we will have with the implementation of this cognitive solution will be extremely relevant”, highlights Ronnie Motta, CEO of Bombril.
For Marco Kalil, leader of IBM Consulting in Brazil, solutions like these designed for Bombril allow the company to operate in a more simplified way, resulting in reduced costs and a stronger competitive position in the market. “What we proposed to Bombril is more than a simple digitalization, but an impactful change in the experience of the company’s employees, in addition to the application of AI, which will allow a constant evolution of quality and productivity in its internal areas”, he highlights.
Bombril had a net accounting profit of R$45.2 million in the 3rd quarter of 2023, triple the gains from the same period last year, according to financial statements sent to the Securities and Exchange Commission (CVM).
About Bombril
Bombril was created in 1948, based on a feeling alive in the soul of its founder: the passion for the new. With 76 years of activity and experience in the hygiene and cleaning industry, it is present in more than 90% of Brazilian homes. It manufactures domestic and industrial consumer products and owns renowned brands, such as Limpol, Mon Bijou, Sapólio Radium, Kalipto, Pinho Bril and Bom Bril. Its great brands over the last 76 years have been built with a lot of innovation, memorable campaigns, full of authenticity and irreverence. A huge legacy, with a great future ahead. So we want to continue growing and strengthening our brands.
Bombril’s portfolio brings together more than 16 brands and around 232 cleaning items in various categories, including steel sponges, detergents, fabric softeners, disinfectants, multipurpose cleaners, soaps, scented cleaners, synthetic sponges and other essential household cleaning items.
About IBM
IBM is a leading provider of global hybrid cloud and AI and consulting expertise. We help clients in more than 175 countries capitalize on insights from their data, simplify business processes, reduce costs, and gain competitive advantage in their industries. More than 4,000 government and corporate entities in critical infrastructure areas such as financial services, telecommunications and healthcare rely on IBM’s hybrid cloud platform and Red Hat OpenShift to deliver their digital transformations quickly, efficiently and securely. IBM’s breakthrough innovations in AI, quantum computing, industry-specific cloud solutions and consulting provide open, flexible options for our clients. All of this is supported by IBM’s long-standing commitment to trust, transparency, accountability, inclusion and service. For more information, visit www.ibm.com.
Victor Lopes
Manager, Client Experience
T +55 11 3027-0200 | M +55 43 99668 0062 (new number)
Av. das Nações Unidas, 12901 – Cenu Torre Norte 17th floor – 04578-910 – São Paulo, Brazil
1712249921
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