2024-04-03 06:21:44
The Alerion law firm (Antoine Rousseau) supported the ROUGEGORGE Lingerie brand, a major player in lingerie in France, in its acquisition of a majority stake in the capital of ELIA, a specialist in menstrual panties.
Created more than 30 years ago, ROUGEGORGE Lingerie, a brand belonging to the Mulliez family, is the second largest lingerie player in France. ELIA, Femtech founded in 2018, is the first French menstrual lingerie brand made from organic plant fibers and certified Origine France Garantie.
This strategic operation will allow ROUGEGORGE Lingerie to strengthen its health division and its commitment to women, their health and the planet.
The start-up ELIA will be able to accelerate the development of its activities to improve the daily lives of women. Speakers:
Acquirer Advice: the Alerion team was made up of Antoine Rousseau (corporate partner), Maëliss Bourbon (corporate advisor) and Marie Delvallé (corporate associate).
Legal due diligence Buyer: Alerion (Corporate: Antoine Rousseau and his team, contracts: Frédéric Saffroy, partner, Alice Bastien, associate, tax: Pierrick Bouchard, senior associate)
Financial due diligence Buyer: Mazars (Xavier Baron, Leana Barbosa)
Investment bank: MGT Finance (Corinne Previtali)
Target counsel (lawyer): Dune (Olivier Hugot, partner, Farrah Ducher, associate)
Target financial advice: ACL Audit (Marc-Antoine Flageul)
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