2024-03-28 09:50:04
Ligue 1 is changing its logo from next season. This new symbol like its visual identity will live on all terrains and all screens from August 16, 2024.
LFP Media unveils the new, more modern and iconic symbol of Ligue 1. This sign asserts its singularity by highlighting the 1 associated with the L. It is played in counterform with the L in the 1. “L1” is a term widely used by fans of the championship. This new logo thus presents two levels of reading and draws a simplified label intended to be a unifying emblem.
This symbol is part of a new brand identity, more current and modular, so that everyone, clubs and fans alike, can make it their own. All of the brand’s visibility supports will thus be renewed, with a new proprietary typography, a new color palette and a new graphic system. All these elements will be presented later, during the next offseason.
This revelation also marks the entry of Ligue 1 into a new cycle of its marketing development in France and internationally, with the aim of being a brand closer to its fans, more emotional. In mid-April, LFP Media will reveal the new Ligue 2 logo.
Vincent Labrune, President of the Professional Football League : “This is a new step in the plan to improve our competitions. For several months, we have been working on the rebranding of our championships. We have built a new brand platform that aims to make Ligue 1 a more iconic brand. This new logo and the accompanying visual identity constitute a further step in this ambition which will be visible to all fans from next season. I would like to congratulate the Leroy Tremblot agency which has signed this new identity at the end of a rich collaboration with the LFP Média teams. »
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