Weather effect on the Easter weekend with just over 20 million Italians ready to leave. Ten million have already decided on the destination, another 8.5 million are currently organizing the trip and another 2 million Italians are still undecided regarding what to do. A business is being set in motion which in these days will be worth 3.5 billion, with a budget of 350 euros per person, who in 85% of cases will choose an Italian destination. In fact, in the last month many have revised their plans, organizing shorter holidays closer to home. thus 61% of the sample will spend 2 nights at their destination while the number of holidaymakers who choose abroad is growing and reaches 15%. A proximity break because the destinations are mainly Spain, France and Austria. This is what the data reveal from the Focus on Easter of the Confcommercio Tourism Observatory created in collaboration with SWG. Numbers that might have been greater and as underlined by Carlo Sangalli, president of Confcommercio «April, between Easter and long weekends, promises to be growing for tourism. Weather and international tensions, in fact, do not penalize Italians’ desire to travel. It is necessary, however, to support the spending capacity of families by accelerating the application times of the tax reform”. In short, supporting the spending capacity of millions of families.
The forecasts favor the seas of Southern Italy with 25% of preferences. There is a great desire for the South in that 46% of Italians who, remaining on the peninsula, will take a trip outside their own region: Campania, Sicily and Puglia – at the top of the ranking – are the destination of 3 out of 10 interviewees while, among the northern regions, Emilia Romagna, Lombardy and Tuscany – chosen by a further 3 out of 10 tourists – are just behind Liguria and Veneto. This is followed by the cities of art chosen by 21% and the whitewashed mountain with all the facilities open by 15%. The choices of accommodation solutions are even more concentrated, for which 51% opt for a hotel or a B&B, while 30%, on the other hand, take advantage of Easter to reopen second homes they own or to visit relatives and friends.
«The booking numbers are good and they are also good for the months to come: they make us understand that this season will be interesting. And for the 2024 Easter holidays we are recording a good hold on last year – underlines Marina Lalli, president of Federturismo-Confindustria -. For the Easter holidays this year we are not seeing any increases in prices in general: we are quite in line with last year’s prices. For this Easter we do not see a tendency towards an increase in tariffs” concludes the president, commenting on a note from Federconsumatori which speaks of an increase in the prices of hotels and restaurants.
The fraction of travelers who opt for a trip abroad will mainly go to the Red Sea, «to Sharm El Sheikh and Marsa Alam followed by the Maldives, East Africa, the Canary Islands, Cape Verde and the Dominican Republic. The USA, Thailand and Japan also performed very well, especially for tailor made” reports Alessandro Seghi, Commercial Director of Tour Operating Alpitour World. It is the effect of the advantages of advance booking that has encouraged us to stay for a week. A situation that is common to all tour operators who have offered discounts to those who book in advance.
Bene l’incoming
Satisfaction with the growing international presence. Confindustria Alberghi highlights an increasing trend in the domestic component and the confirmation of the prevalent international presence in hotel structures. The forecast for the mountains is very good, where the bookings received to date represent 80% of the available rooms. The clientele is mainly Italian but there is no shortage of foreigners coming mainly from Northern Europe (Great Britain, Germany and Denmark) and from Eastern Europe, Poland and the Czech Republic in particular. Despite an unfavorable calendar, with Easter at the end of March, bookings in seaside resorts represent over 54% of rooms. Also in this case the clientele is mainly Italian but the foreign clientele is growing, primarily Americans especially in the luxury segment, French and Germans. Venice stands out with a booking figure of well over 75% of available rooms, an increase of 10% compared to last year’s holiday. The hotels of the Serenissima recorded an increase in both Italian (+5%) and foreign customers (+8%), mainly coming from the long haul markets (USA, Korea). In Rome the figure represents 71% of rooms.
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2024-03-30 08:44:35