2024-03-25 23:26:37
Cha Eunwoo. PhotoㅣStar Today DB
According to the analysis of idol personal brand reputation big data in March 2024, 1st place was Astro’s Cha Eun-woo, 2nd place was Girls’ Generation’s Taeyeon, 3rd place was Blackpink’s Jennie.
In order to analyze idol personal brand reputation big data, the Korea Corporate Reputation Research Institute extracted 60,865,506 big data of 1,720 idol personal brands from February 26, 2024 to March 26, 2024 and calculated the consumer participation index for idol personal brands, The brand reputation index was analyzed by measuring the media index, communication index, and community index. Compared to 64,163,706 idol personal brand big data in February, it decreased by 5.14%.
The brand reputation index is an indicator created through brand big data analysis to find that consumers’ online habits have a significant impact on brand consumption. Through analysis of an idol’s personal brand reputation, it is possible to measure positive and negative evaluations of the idol’s personal brand, media interest, and consumer interest and traffic. Monitoring and risk assessment by the idol brand reputation editor were also included.
The top 30 idol brand reputation rankings in March 2024 are Astro’s Cha Eun-woo, Girls’ Generation’s Taeyeon, Blackpink’s Jennie, Wanna One’s Park Ji-hoon, Le Seraphim Kazuha, Rise’s Won Bin, Seventeen’s Jeong-han, Wanna One’s Hwang Min-hyun, The Boyz’s Eric, Rise’s So-hee, Black. Pink Jisoo, Rise Eunseok, Le Seraphim Heo Yunjin, New Jeans Hani, TWICE Mina, Super Junior Kyuhyun, BTS Jimin, Seventeen Seungkwan, Red Velvet Wendy, Wanna One Kang Daniel, New Jeans Minzy, Rise Anton, Oh My Girl Yoo, Highlight Lee Gikwang, SEVENTEEN’s S.Coups, Red Velvet’s Joy, Blackpink’s Lisa, Le Seraphim’s Kim Chae-won, New Jeans’ Hae-rin, and I’ve Gaeul were analyzed in that order.
Astro Cha Eun-woo’s brand, which ranked first in idol personal brand reputation, was analyzed as a brand reputation index of 5,041,728, with a participation index of 980,094, a media index of 974,160, a communication index of 1,566,673, and a community index of 1,520,801. Compared to the brand reputation index of 2,743,477 last February, it rose 83.77%.
In second place, Girls’ Generation’s Taeyeon brand was analyzed as having a brand reputation index of 3,181,969, with a participation index of 227,969, a media index of 329,444, a communication index of 1,241,337, and a community index of 1,383,218. Compared to the brand reputation index of 2,411,100 last February, it rose 31.97%.
In third place, Blackpink’s Jennie brand was analyzed as having a brand reputation index of 3,045,047, with a participation index of 225,593, a media index of 346,772, a communication index of 1,289,398, and a community index of 1,183,284. Compared to the brand reputation index of 2,110,913 in February, it rose 44.25%.
In 4th place, Wanna One’s Park Ji-hoon brand was analyzed with a brand reputation index of 1,686,758, with a participation index of 260,728, a media index of 356,119, a communication index of 504,631, and a community index of 565,280. Compared to the brand reputation index of 1,152,197 last February, it rose 46.39%.
In 5th place, the Le Seraphim Kazuha brand was analyzed with a brand reputation index of 1,631,370, with a participation index of 178,389, a media index of 320,349, a communication index of 478,860, and a community index of 653,772.
Koo Chang-hwan, director of the Korea Business Research Institute, said, “Astro Cha Eun-woo’s brand ranked first in the idol personal brand reputation rankings in March 2024. When analyzing the idol personal brand big data, it decreased by 5.14% compared to the 64,163,706 idol personal brand big data in February. Looking at the detailed analysis, brand consumption fell 16.65%, brand issues fell 8.37%, brand communication fell 4.11%, and brand diffusion fell 1.08%.”
Next, “Astro Cha Eun-woo’s brand, which ranked first in idol personal brand reputation in March 2024, had ‘handsome, overwhelming, revenge’ highly ranked in link analysis, and ‘wonderful world, fan con tour, and superhero’ ranked highly in keyword analysis. analyzed. In the positive/negative ratio analysis, the big data positive rate was recorded at 85.19%,” the brand analysis said.
The top 50 idol brand reputation rankings in March 2024 are Astro’s Cha Eun-woo, Girls’ Generation’s Taeyeon, Blackpink’s Jennie, Wanna One’s Park Ji-hoon, Le Seraphim Kazuha, Rise’s Won Bin, Seventeen’s Jeong-han, Wanna One’s Hwang Min-hyun, The Boyz’s Eric, Rise’s So-hee, Black. Pink Jisoo, Rise Eunseok, Le Seraphim Heo Yunjin, New Jeans Hani, TWICE Mina, Super Junior Kyuhyun, BTS Jimin, Seventeen Seungkwan, Red Velvet Wendy, Wanna One Kang Daniel, New Jeans Minzy, Rise Anton, Oh My Girl Yoo, Highlight Lee Ki-kwang, SEVENTEEN S.Coups, Red Velvet Joy, Blackpink Lisa, Le Seraphim Kim Chae-won, New Jeans Hae-rin, Ive Ga Eul, Girls’ Soyeon, Red Velvet Irene, Twice Sana, Rise Sung-chan, Girls’ Generation Yuri, BTS V, Aespa Winter , Rise Shotaro, Oh My Girl Mimi, Ive Jang Won-young, BTS Jungkook, Seventeen Jun, Twice Nayeon, Girls Miyeon, New Jeans Daniel, Girls Yuqi, Twice Dahyun, MAMAMOO Hwasa, Red Velvet Yeri, The Boyz Hyunjae It was recorded as
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