PT Permodalan Nasional Madani (PNM) held a culinary bazaar in every branch in 62 PNM branches throughout Indonesia. The activity entitled Cici Rosa or Mekaar Customer Product Tasting is an empowerment action by creating a market for Mekaar customer products. Cici Rosa brings together traders who are Mekaar customers with the local community.
Octo Wibisono, Head of PNM’s Business Capacity Development Division, explained that PNM always tries to facilitate customer business development, not just limited to helping with capital.
“Cici Rosa is a form of our facilitation for customers who have culinary businesses to sell their products in the place that we have prepared. “We not only prepare the place but also carry out promotions so that our customers’ merchandise sells well at the location,” explained Octo.
Octo further said that in the Cici Rosa program, PNM provides strategic sales locations.
“We are trying to locate the CICI ROSA bazaar in a very strategic location. Coincidentally, almost all of our branch offices are in strategic locations, where the office locations are already busy, we have made Cici Rosa in front of the branch office. “But for those who use high-speed roads, it means that we are less strategic regarding renting out good stalls, we want our customers to sell well and make a profit from this activity,” stressed Octo.
Cici Rosa’s activity lasts 10 days from March 17 – March 26 2024. Various kinds of takjil food menus are being sold to pamper the taste buds of the local community as well as for Mekaar customers as PNM’s effort to increase market access for Mekaar customers’ products.
“There are also branches that start from March 18 and continue for 10 days. “So it’s not a cannon, PNM really provides access to selling to Mekaar customers during this fasting month to increase our customers,” said Octo.
Head of PNM Corporate Secretariat, L. Dodot Patria Ary, emphasized that with Cici Rosa, PNM is increasingly strengthening its empowerment efforts for customers, not only through financing alone but also through ongoing assistance. PNM comprehensively provides financial capital, intellectual capital and social capital. (Z-7)
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