2024-03-22 18:05:18
March 22, 2024 at 7:05 p.m. by Thomas
Nike has been awarded the position of technical partner from the German Football Association (DFB) for a record amount of 100 million euros per year, dethroning Adidas and shattering previous records. This new contract, which will begin in 2027 and extend until 2034, represents a doubling of the previous agreement between the DFB and Adidas and propels Germany to the top of the ranking of nations with the most lucrative equipment supplier contracts.
A €100 million per year contract for Germany with Nike
The previous record was held by France, which receives 50.5 million euros per year from Nike. England completes the podium with a contract of 37 million euros per year with Nike, consolidating the dominant position of the American brand in this area. Adidas follows with the selections of Italy (€35 million per year) and Spain (€20 million per year). Italy was until very recently under contract with Puma.
The FFF begins negotiations for the period 2026/2027 to 2033/2034
This new contract between Nike and the DFB marks a turning point in the financial landscape of football. The French Football Federation (FFF) hopes to ride the same trend, it has just opened this Friday March 22 the call for tenders for the period 2026/2027 to 2033/2034. She naturally hopes to increase the current contract beyond 50 million annually.
The most expensive football nations’ equipment supplier contracts
Germany-Nike = 100 million euros
France-Nike = 50,5 millions d’euros
England-Nike = 37 million euros
Italy-Adidas = 35 million euros
Spain-Adidas = 20 million euros
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