Know the label that will identify videos made with artificial intelligence on YouTube

2024-03-20 14:57:00
This measure of the recognized video platform aims to distinguish videos with its own creations from those made with AI. (Photo: REUTERS/Dado Ruvic)

YouTube has taken a significant step toward transparency on its platform with the introduction of a new tool that looks set to change the way content creators and audiences interact.

The tool forces, in certain specific cases, content creators to disclose the use of altered or synthetic media in their videos,

This comes as a response to growing concerns regarding the authenticity of digital content and the use of generative artificial intelligence (AI) in content creation. Below we explain what this label will look like and in which cases it will be necessary.

In the YouTube Creator section, those who upload the video must mark if their video was made with artificial intelligence. (Photo: Europa Press)

Specifically, YouTube has outlined the types of content that require this disclosure. Those that might easily be misinterpreted by viewers as real must now carry a transparent label in video descriptions or directly in the player.

For content that addresses sensitive topics, such as health, news, elections or finances, YouTube has decided to implement a more prominent label, thus increasing the degree of caution and criticism among viewers.

However, those that are clearly fictional, animated, with special effects or in which artificial intelligence is used only as a production assistance without altering the perception of reality are excluded.

Likewise, the use of AI for productivity tasks, such as generating scripts or content ideas, will not need to be disclosed. Additionally, the video site will not require creators to disclose the use of AI for productivity tasks, such as generating scripts or content ideas.

The YouTube label will appear this way on videos that are altered by artificial intelligence. (Photo: YouTube Blog)

In a digital world where the line between reality and fabrication becomes increasingly blurred, a leading online video platform decided to set this new standard for content authenticity.

Urging creators to embrace this digital honesty, YouTube is considering enforcement measures for those who consistently evade this obligation.

In cases where altered or synthetic content has the potential to cause confusion, the platform might intervene directly by adding appropriate labels.

Videos regarding finance, health and politics must be marked if they are made with artificial intelligence. (Photo: YouTube Blog)

With this measure, YouTube aims to strengthen trust between creators and their audience, ensuring greater clarity regarding the nature of what is consumed on the platform.

This initiative not only reflects an effort to increase transparency, but also indicates YouTube’s proactive role within the Coalition for Content Provenance and Authenticity (C2PA), an entity that seeks to establish common industry standards in this area.

In moving toward updating its privacy policies, YouTube is also allowing individuals to request the removal of AI-generated or altered content that simulates an identifiable person.

YouTube is having several changes to its design. (Photo: Europa Press)

The video platform announced its intention to implement these labels on all surfaces (Smart TV, cell phones, PC) and formats in the coming weeks, starting with the mobile application before extending to desktop and television.

This action towards transparency and authenticity of content reflects how YouTube, a benchmark in the digital world, aims to balance innovation and creativity with responsibility and trust.

In a constantly evolving media landscape, these policies represent a valuable step towards the creation of a safer and more honest digital environment, where truthfulness and clarity are not sacrificed in the arrival and frequent use of technological tools such as artificial intelligence.

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