2024-03-20 09:15:42
Arabian Travel Market 2024, which will be held at the Dubai World Trade Center from May 6 to 9, is set to welcome twice the number of Chinese exhibitors and travel professionals, compared to the 2019 edition of the event.
The number of Chinese tourists abroad is expected to double this year compared to 2023, according to research conducted by Oxford Economics, although it will be 22% less than the peak number of tourists before the outbreak of the pandemic, which amounted to 155 million tourists in 2019, who spent more than 250 billion dollars in tourism. the outside.
A full recovery is expected to be achieved in 2025, as the Middle East will be the first region in the world to recover from its imported market from China.
China lifted travel restrictions related to the Covid-19 pandemic on January 8, 2023, allowing Chinese tourists to travel abroad, without the need to quarantine upon their return, as travel reservations abroad during the Chinese New Year increased by 540% compared to the same period in 2022. According to data from the Chinese travel website Trip.com.
Expectations
Danielle Curtis, exhibition director of the Arabian Travel Market in the Middle East, said: “Last year, some analysts expected that the Chinese overseas market would recover to regarding six million per month by the summer of 2023, driven by demand from the affluent Chinese youth segment. However, this was not the case.” The recovery has been as significant as many tourism professionals had hoped, and now analysts are confident that this year we may see the number of Chinese visitors double year-on-year, with major destinations in the Middle East recovering faster than any other country internationally, especially for travel. Luxury.
She added: “This expectation was also confirmed by the latest spending data for the Chinese New Year 2024, and according to the Chinese payment platform Alipay, where the number of Chinese transactions abroad was 7% higher than those recorded in 2019, and the most popular destinations in the Middle East include both… From: Dubai, Al-Ula, Saudi Arabia, Egypt, and Jordan, where Dubai alone received more than a million Chinese visitors in 2019.
It is expected that Chinese participation in the Arabian Travel Market 2024 will double compared to the Arabian Travel Market 2019, in conjunction with the participation of new exhibitors that include private sector companies such as: Hitrip International, Jiangsu Company, Flight Routes 24 Travel Company, and View Technology, and the representation of destinations expected by the Government Tourism Office. In Macau, the Chinese Cultural Center in the Emirates and the Hong Kong Tourism Board.
Discussions
The Arabian Travel Market is organizing a dedicated conference session on its global stage, entitled “Taking advantage of the expected tourism boom in China,” in cooperation with Huawei. This session, which will be held on Monday, May 6 from 15:10 to 15:50, will explore the changing trends. Cultural preferences, the role of mobile marketing and tourism forecasts in the Chinese tourism market.
Other highlights of the 31st edition of the Arabian Travel Market, in line with this year’s theme of “Empowering Innovation: Transforming the Travel Industry through Entrepreneurship”, include several sessions focused on entrepreneurship, in addition to sessions dedicated to other key source markets such as India and the Americas. In addition to presenting a group of event activities centered around the exhibition’s slogan, media content will be presented across the global stage and the new future phase of the Arabian Travel Market 2024, led by a selection of the most prominent high-level industry speakers and thought leaders.
The Arabian Travel Market 2024 will be held in partnership with the Dubai World Trade Center and its strategic partners such as: Dubai Tourism as the destination partner, Emirates Airlines as the official airline partner, IHG Hotels & Resorts as the official hotel partner, and Al Rais Travel Company as the official partner of the Destination Management Company.
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