2024-03-13 18:00:00
The union may seem unnatural. On the one hand, the latest fashionable technology; on the other, a sector which prides itself on ancestral traditions and methods. However, listening to industry experts, traditional does not mean dusty. And luxury is indeed becoming part of artificial intelligence. “Companies in the sector have been getting serious regarding it for five years», Estimates Olivier Abtan, partner at Alix Partners. Edouard de Mezerac, global head of the luxury activity of Artefact, a firm specializing in data and AI, indicates:be increasingly consulted, at the highest level of the organization“. It is not uncommon for him to present the possibilities offered by AI to executive committees of luxury houses, keen not to miss this opportunity.
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