2024-03-11 09:31:59
Performance is one of the core values of the Audi brand. Over the years, the four-ring brand has used this spirit to promote sports activities, support talent cultivation, and closely connect with local markets. Since 1991, Audi AG has launched a global driver’s cup golf tournament: the Audi quattro Cup. Since it was first held in Taiwan in 2009, it has attracted many Audi Family competition participants. The Taiwan representative team has repeatedly competed in the Audi quattro Cup World Final. A great result in the final.
From left to right are golfers Zhan Shichang, Hou Yuqiang, Taiwan Audi Marketing Director Hideaki Ishida, and golfer Li Jiebai.
Observing the love of golf among Taiwanese consumers, Audi Taiwan officially launched the “Audi Golf League – Your Path to Evolution” annual plan today to continue to create a wonderful customer experience through diverse golf activities. The plan includes:
Rahil Ansari, President of Audi Taiwan, said: “Golf is a sport full of self-challenges, just like Audi’s brand spirit of constantly pursuing evolution. Taiwan has many professional environments and excellent players, and we hope to promote ‘Audi Golf League’s annual plan to “Show Your Evolution” creates a more complete experience for all golf-loving car owners and consumers. At the same time, we are honored to invite four outstanding professional players to serve as brand ambassadors and work together to promote local golf. Movement development.”
“Audi Golf League Shows Your Path to Evolution” invites well-known professional golf stars – Jim Shichang, Li Jiebai, Qian Peiyun, and Hou Yuqiang to serve as brand ambassadors, kicking off the annual plan with the evolution journey of their personal golf careers. . Regarding this cooperation, the brand ambassadors said: “Golf itself is a lonely sport. To achieve the ideal state in your heart, you must give it a try and continue to make progress. Although the process may be tedious, through day following day hard work, And by making unremitting efforts, we will eventually become what we want. We incorporate this attitude into our expectations of becoming the Audi brand ambassador in Taiwan this time, let the spirit of evolution lead us to keep moving forward, and create our own evolution with Audi. the road.”
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