2024-03-09 15:29:18
The Alshaya group, Starbucks franchisee, will cut its workforce sharply. For almost six months, the brand has been going through a difficult economic period, exacerbated by a massive boycott following the start of the war in the Gaza Strip.
The job cuts, which began last Sunday, represent around 4% of AlShaya’s total workforce estimated at 50,000 people and will be mainly concentrated in its Starbucks franchise in the Middle East and North Africa, sources close to file to Reuters.
Indeed, “the company was strongly penalized economically by the boycott campaigns,” declared one of the sources at the agency. It should be remembered that calls are increasing for a boycott of international products and brands presented as Israeli or pro-Israeli.
Moreover, AlShaya had stated in an official statement that “due to the continuously difficult business conditions over the past six months, it has been decided to reduce the number of employees in Starbucks stores in the MENA region”. However, the company has not provided any indication of the number of jobs.
Founded in 1890 in Kuwait, AlShaya is one of the region’s largest retail franchisees. The company has held the rights to operate Starbucks coffee shops in the Middle East since 1999. Starbucks also operates approximately 2,000 points of sale in 13 countries across the Middle East and North Africa, as well as in Central Asia.
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