Lidl Greece imagines a better tomorrow for society, the environment and people. But he doesn’t stay there. Through multifaceted actions, he makes sure to find ways to make this better tomorrow a reality, today.
We all imagine a tomorrow with more green and less plastic. But also with smiles that never fade and children who remain children. With looks of warmth and new ideas that lead to new habits.
This tomorrow is imprinted in the new corporate responsibility film of Lidl Greece, which is on TV from January 15, 2024. The protagonist is the screenwriter, playwright and valuable ambassador of Lidl Greece, George Kapoutzidis. Through the film, viewers watch the protagonist write his next script, for the tomorrow he imagines. Taking a journey through the thoughts of Giorgos Kapoutzidis, we are mentally transported to different places that lead him and inspire him with the common denominator being the presence of Lidl.
With its new film, Lidl Greece summarizes its most important actions for the common good, which it supports consistently and responsibly: reforestation and environmental restoration actions, actions to support non-profit organizations with monetary and product donations, sponsorships in programs once morest violence once morest of children and a balanced diet.
Lidl Greece, which has been active in our country for 24 years, proves in practice that the best tomorrow does not have to be another scenario, but a reality that can be a source of inspiration for even more good.
The film is spread across all traditional and new advertising media and its implementation required the coordination of several teams: the people of Lidl Greece with the communication strategy, the people of the advertising company The Newtons Laboratory with the creative concept, the people of Boo Productions with the coordination of the production, the director Vardis Marinakis who visualized the story with his creative eye.
Enjoy the movie here.
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