2024-03-09 07:54:24
society
Entered 2024.03.09 16:54 Modified 2024.03.09 18:16
Singer Minoy/Photo = Hankyung DB “200 million won in 6 months.”
In addition to the attitude of singer Minoy, who was recently controversial for canceling a commercial on the day of filming, what was also controversial was the appearance fee. Minoy signed a contract in which she received 200 million won in six months to advertise products for one of her brands. In addition to her recording activities, MEENOI also runs the YouTube channel ‘MEENOI’, which has 500,000 subscribers. Although she is known to have become popular with the MZ generation, she has not had any popular hits, including #1 on the music charts. It’s a singer who doesn’t exist. As it became known that Minoy, who is ‘known only for her face’, receives an appearance fee of 200 million won in her one-shot contract, she raised the question, “How much are the down payments and appearance fees of famous celebrities?” Advertisements are priced higher than the appearance fees for general entertainment shows and dramas. However, recently, there has been an increase in the number of broadcasters complaining regarding the pressure on production costs, saying, “The appearance fee is too high.” In particular, in recent years, not only broadcasters such as terrestrial, cable, and comprehensive channels, but also OTTs have joined in, resulting in a rapid increase in the number of films produced, intensifying competition, and the prices of famous actors have skyrocketed.
“They asked me to pay an appearance fee and also ask for shares. Should I sign a contract like this?”
Recently, the industry was surprised to learn that a famous actor, Mr. A, received an appearance fee of 1 billion won while appearing in an OTT platform work. Hallyu star B also drew criticism as he was known to have demanded an appearance fee of more than 1 billion won while there was talk of casting. In fact, in a statement released by the Korean Drama Production Association, “The decline in drama production leads to a crisis in the Korean broadcasting industry,” it said, “The reality is that the lead role is no longer a billion won, but a billion won per episode,” and “The time has come to find a self-rescue measure.” He lamented the rising price of famous actors.
An official from a production company confessed, “There was an actor who asked for 500 million won as an appearance fee and 10% of the sales,” and “no matter how much the actor was exported and programmed, he gave up because it was not profitable.” This is an example of demanding a share of the work’s IP (intellectual property rights) even if the appearance fee is reduced. In fact, cases where famous actors’ agencies participate in co-production are no longer rare. /Photo = Getty Image Bank Because of this situation, there are many cases where the production company and platform suffer losses even if the work does well. Wave’s ‘Weak Hero Class 1’ (2022) was very popular, but it posted a loss of 123.1 billion won that year. TVING also had a cumulative deficit of 200 billion won until last year. As a way to recover from this problem, TVING shifted its business direction from producing original content to sports broadcasting.
“Should I still reduce it? It’s my pride…”
While production companies, platforms, and broadcasting companies are complaining that “it is too difficult to meet the appearance fee,” the number of dramas produced this year has decreased significantly. A drama official pointed out, “Last year, over 300 episodes were produced, including planned works, but this year, the number has decreased to one-third.”
Even actors complained that “the number of works has decreased.” Actors Oh Yoon-ah, Han Ye-seul, Lee Jang-woo, and Kim Ji-seok said on their YouTube channels, “There are too few works.” In particular, Lee Jang-woo said, “The drama is a mess. Even the camera directors are playing around. I was the son of MBC and KBS Weekend, but even Weekend doesn’t get good viewership ratings anymore.” However, the general consensus is that it will not be easy for the appearance fee, which has already risen, to come down once more. In particular, in the case of special A-level actors, “the ransom (performance fee) is a source of pride for them,” said an official, adding, “They are not worried regarding making a living right now, and they say they will take a break for a few years to ‘think regarding the work’.” .
Recently, there was a case where a famous actor lowered his salary by appearing in a work made by people he was close with. However, regarding this, an official said, “We need to reduce the appearance fee and check how much of the stake was taken,” and added, “If they ask to share the profits, the production company that planned the work has a structure in which there is virtually nothing left.”
Some say that the ability to display such courage is limited to only a few famous actors. According to the ‘Status of celebrity income by industry from 2017 to 2021’ released by Kang Joon-hyun, a member of the Democratic Party of Korea and a member of the National Assembly Planning and Finance Committee, from the National Tax Service in September last year, 160 actors in the top 1% of income who reported income in 2021 totaled 382.9 billion won. Earned 38 million won. This is 48.6% of total income. Their average annual income per person was 2.2659 billion won. Considering that appearance fees have increased significantly in recent years, it is expected that the top 1% of actors will account for a higher percentage of total income. A production official said, “There are various reasons for raising the price, such as winning awards at overseas film festivals and participating in global projects,” and added, “However, if the appearance fee is not met, there are many cases where projects prepared for years are ruined.”
Another official said, “In a way, it’s a kind of collusion,” and interpreted, “The idea is that ‘I shouldn’t be paid less than that person,’ so they never lower the appearance fee, but the appearance fee only increases, and it stays that way.”
A management official said, “From the company’s perspective, there are times when an actor who works consistently is more appreciated when considering progress fees and profit sharing,” and added, “However, the company’s signboards held out and said, ‘We will not lower the price,’ and this led to a rift between them and another company.” “Who will lose if I transfer to ,” he confessed.
Kim So-yeon, Hankyung.com reporter sue123@hankyung.com
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