At a time when people are increasingly focusing on healthy living and their relationship with the planet, Abanca launches the first digital bank consistent with these social trends.
The project, in which the entity will invest 25 million of euros in two years and with which plans to reach 500,000 clients and be profitable by the end of 2026, wants to promote responsible consumption and care for the planet among B100 users by providing incentives through savings.
For this purpose, it is born with four products, to which others will be added in the future, among which it offers a health account (the Health Account) that gives you a 3.40% APR bonus, encouraging the user’s physical activity if they follow certain habits. healthy like walking or running. In the words of the executive director of B100, Jorge Mahía, “it is the first product in the world that links savings with people’s health and well-being.”
B100 was born based on 3 ideas: personal health, financial health and the health of the planet. A project that will allocate 25% of what is earned with each payment the client makes with their “Pay to Save” debit card to the startup Gravity Wave’s project to combat marine pollution.
During the presentation of this new bench, Mahía made it clear “we come to explore a territory that no one occupies. The wind is blowing in our favor, because we will become increasingly aware of the importance of the values behind all this and the fundamental role that brands will have.” Luis Franqueira, Head of Marketing at B100, pointed out “living 100 years is only worth it if we live at 100%”.
