Blood-red numbers – but one thing saves AaB from an even bigger deficit

The joint-stock company behind the football club AaB must, as feared, record a blood-red result for the financial year 2023.

On the bottom line is a minus of 34.4 million, which was already announced in the wake of the relegation from the Super League this summer.

In the past year, AaB has noted a decrease in sponsorship income and transfer activities, just as total costs are increasing due to investments in the first team and the talent department.

On the other hand, AaB earns more money from organizing football matches, and this is due to an ever-greater support from spectators. The progress is 5.8 million, so the total amount of income is now 24.9 million. It includes income from the cup final in the Park in the spring of 2023 and has contributed to the fact that the deficit has not become even bigger.

However, the football club’s equity is shrinking. From DKK 61.8 million at the end of 2022 to DKK 56 million at the end of 2023.

– For AaB, this is of course far from a satisfactory result, but we have initiated a positive turnaround of the business and our club, which is crucial to ensure that AaB becomes an even bigger factor in the experience economy in the future, says AaB’s recent employees director, Michael Tuxen Boll, in a press release.

However, AaB also expects a large deficit for 2024 – at a level between DKK 35 and 25 million. This includes an expected status as a super league club from the summer of 2024 as well as TV and transfer income.

– We want to develop AaB strategically so that we can grow commercially. In the sporting sector, we also want to create a sustainable and competitive super league team, which is based on local talent, says Michael Tuxen Boll.

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2024-03-05 16:42:02
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