2024-03-01 18:01:48
One study A recent report on the scenario of the Brazilian public who plays video games, the so-called gamers, showed that, for the first time, women outnumber men. The phenomenon, according to what the research reveals, has been driven mainly by leisure games available on smartphones. However, on consoles, where professional practice is more common, reports of gender discrimination faced by female players emerge.
Video games have established themselves as a form of fun that brings the family together, with an increasing variety of game types every year. According to data from the ninth edition of the Game Brasil survey, approximately 74% of the Brazilian population is involved with video games, whether competitively or just to have fun. And a fact that stands out, as pointed out above, is that, currently, women represent 51% of the gaming public in the country.
The executive director of OEX, Marcelo Sztajn, believes that the increase in the female audience in the gaming universe is a positive and significant change. According to him, this reflects greater diversity and inclusion in the gaming world, challenges gender stereotypes and promotes a more egalitarian culture.
“The growing presence of women drives the creation of more diverse content and broader gaming experiences. However, there are still challenges, such as online harassment, that require continued efforts to create safe and welcoming environments for all gamers,” he said, highlighting that the growth of female gaming audiences is a positive trend that enriches the gaming community. and pushes the industry towards greater inclusion and diversity.
According to Sztajn, changing demographics might foster a more inclusive gaming culture. “While challenges like online harassment persist, new gamer demographics reflect growing diversity in the industry. This challenges long-held perceptions regarding gamers and highlights the need for more inclusive content, highlighting the importance of greater adaptation and inclusion in game creation”, he highlights.
On a global scale, data from Global Gamer Study 2023, conducted by Newzoo, reveals a comprehensive overview of engagement with video games. With online interviews conducted between February and May, involving 74,295 participants from 36 countries, the study shows that almost eight in ten people in the global online population (79%) have been involved with video games in the last six months. This involvement goes beyond the simple act of playing and encompasses activities such as watching, creating and socializing.
According to research, more than 50% of the global online population engages with games in a variety of ways, while 29% play, watch and engage in other ways. Additionally, 57% of gamers reported spending money on video games in the last six months.
According to the executive director of OEX, companies are now more focused on offering products with elegant and ergonomic designs, allowing customization and including specific features to meet the needs of players. Additionally, Sztajn highlights that marketing and representation are also becoming more inclusive to appeal to this expanding market segment.
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