2024-02-28 20:15:24
This Wednesday, Sporsora organized the 20th edition of the Sports Marketing Trophies. A ceremony at the Carrousel du Louvre which brought together around 950 sports business professionals.
In total, 7 categories were proposed for this 2024 edition, the jury of which was chaired by Jean-Claude Blanc, the CEO of INEOS Sport.
The Sponsor of the Year trophy was awarded to Renault for its “moving the lines” campaign around Roland-Garros.
The winners of the 2024 Sporsora Trophies:
Sponsor of the year: Renault (Roland-Garros: moving the lines)
Marketing strategy of a rights holder: Karmine Corp
Activation 360 : Red Star FC (tickets to hunt for)
Media activation: Orange (Blue Compilation)
Event activation: FDJ (Virage Pinot)
Responsible Commitment: Enedis
Innovation : TOUCH2SEE
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