2024-02-22 19:41:34
By formalizing a partnership with two major players in event ticketing, the Los Angeles 2028 Organizing Committee intends to confirm the implementation of a unique Olympic and Paralympic experience for the Games of a new era.
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De the application phase for the installation of the Organizing Committee, LA 2028 has distinguished itself on many occasions by his state of mind combining experience and innovation in the way of communicating and creating in fine a new model of games.
Proof of this desire to think regarding Games of a new eraand while waiting to know the arrangements for celebratingan Opening Ceremony which already promises to provide the protagonists with an unprecedented experiencethe Californian organizers formalized this week an unprecedented partnership with a view to activating ticketing for the Games.
Thus, LA 2028 has partnered with AXS et CTS EVENTIM chosen as Official Suppliers of ticketing services for the 2028 Summer Olympic and Paralympic Games.
Property of the powerful group Anschutz Entertainment Group (AEG) which is none other than one of the leaders global event organizer and the second largest concert organizer in the world, AXS has developed its network across the four corners of the planet since its creation in 2011. For its part, CTS EVENTIM has a solid knowledge of the Games for two decades having been particularly active in establishing and supporting the ticketing of the Turin 2006 and Sochi 2014 editions, as well as Rio 2016 and, more recently, Paris 2024.
Leading players in sports and entertainment ticketing, with a strong presence in the United States as well as in Europe and elsewhere in the world, the two structures will therefore have to pool their respective expertise to ensure the promotion, the sale and distribution of precious tickets which will allow millions of supporters to attend the Games under optimized and secure purchasing conditions.
In due time, ticket sales will be able to be done through three distinct but now complementary entities, namely the official LA 2028 website and the sites of the two companies.
(Credits – LA 2028)
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As highlighted by Casey Wasserman, President of the LA 2028 Organizing Committee:
AXS’ strong North American footprint and CTS EVENTIM’s track record of Games success will provide a world-class platform that will redefine sporting event ticketing.
With AXS and CTS EVENTIM, the LA 2028 Games will provide an accessible and seamless experience for Los Angeles residents and sports fans around the world.
Chairman and CEO of the group AEG, Dan Beckerman also praised the scope of this large-scale partnership. As he stated:
We are delighted that LA 2028 has selected AXS and CTS EVENTIM as the ticketing service provider for the 2028 Olympic and Paralympic Games as a joint ticketing platform.
Our combined expertise, along with our commitment to innovation and fan-focused experience, will enable spectators around the world to easily purchase, transfer and authenticate their tickets.
We appreciate the trust shown by Casey Wasserman and the LA 2028 leadership team and look forward to welcoming millions of fans to Los Angeles for the world’s most important sporting event..
Klaus-Peter Schulenberg, President Director General de CTS EVENTIM, also welcomed the future cooperation. As he notably explained:
When it comes to live sport, the Olympic and Paralympic Games are in a dimension of their own. Nothing can quite match the crowds that rally as the athletes give their all for a chance at glory.
As a company with twenty years of Olympic ticketing experience and a passion for live sports, we are honored that our technology and services will help bring fans to the incredible event that the LA 2028 Committee is planning .
We are also excited to partner with our friends at AXS and look forward to collectively playing our part in creating memorable Games for 2028.
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