2024-02-17 11:00:27
Unknowingly, the PS5 has been launched for almost 4 years. Recently, Sony lowered the overall sales forecast of the PS5 in its performance report, saying that the product has reached the late stage of the cycle, the current sales are not as expected, and it will not fully increase sales in the future.
In its third-quarter performance report, Sony lowered its overall PS5 sales forecast to 2,100 units from the original 25 million units. Although PS5 sales in the third quarter increased by nearly 2 million units compared with the same period last year, it was still less than previous forecasts, and this was already following the launch of the new version of PS5, which is obviously not satisfactory.
Sony said that the PS5 is regarding to enter its fourth year and has entered the late stage of the product cycle. Therefore, they will focus on the balance between profits and sales. It is expected that the sales speed of hardware products such as PS5 consoles will increase from The decline begins next fiscal year. In terms of competitors, Xbox is expected to launch a new version this year, and a new version of Switch may be released next year. How will Sony make the PS5 competitive enough to fight back under such circumstances?
source:Bloomberg
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