Castorama launches its first virtual advisor based on artificial intelligence, a small revolution in e-commerce

2024-02-13 13:29:39

After carrying out a test phase around portable power tools, Castorama is extending its Hello Casto IA service to all sectors of the home. Marketing, digital and customer director of Castorama, Romain Roulleau explains to us the genesis of this major change. When we know that 80% of Castorama customers begin their purchasing journey […]

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