2024-02-16 04:00:02
life
Entered2024.02.16 13:00 Modified2024.02.16 14:37
‘Lee Kang-in’s spark’ spatters KT and Arachi
Photo = Yonhap News As it became known belatedly that national soccer team player Lee Kang-in (Paris Saint-Germain, PSG) had a conflict with captain Son Heung-min (Tottenham) ahead of the semifinals of the 2023 Asian Football Confederation (AFC) Asian Cup, Lee Kang-in was selected as a model. A spark flew among companies that signed partnerships with their team, PSG. Arachi, KT, Paris Baguette, etc. were in trouble due to signs of the boycott spreading. Arachi, the chicken brand that featured Kang-in Lee as its exclusive model/Photo source = Arachi SNS According to the industry on the 16th, the official social network service (SNS) of Arachi, the chicken brand that used Kang-in Lee as its exclusive model, is being bombarded with malicious comments. Netizens are pouring in criticism such as “I don’t want to see Lee Kang-in. Please take down the advertisement” and “We are boycotting Lee Kang-in’s chicken. Let’s change the model.” KT, which has been sponsoring Lee Kang-in for six years since 2019, is also in a difficult situation. Lee Kang-in’s ‘Exclusively Revealed Lee Kang-in’s Daily Life in Paris’ video recently posted by KT on the official YouTube channel is receiving malicious comments such as “Please remove Lee Kang-in’s advertisement” and “If Lee Kang-in advertises, his contract will be terminated immediately.” There are also over 40,000 criticism comments on Lee Kang-in’s Instagram.
However, KT, which signed a new model contract with Lee Kang-in last month, is currently monitoring the situation. Regarding this issue, KT said, “There is no official position at the company level,” and “With Lee Kang-in’s contract renewed not long ago, nothing has been decided yet (regarding model replacement or changes).”
Paris Baguette, which signed a sponsorship with PSG, Lee Kang-in’s club, also said, “There are promotional materials such as photos containing Lee Kang-in in our domestic stores, but we plan to keep them unchanged for now.” “It is difficult to remove the posters that have become old,” he said. Comments/photos posted on KT’s official YouTube Source = KT’s official YouTube It is reported that Lee Kang-in’s side will express his position directly in the near future.
On the 15th, lawyer Kim Garam of Seoon Law Firm, Lee Kang-in’s representative, said, “Contents that are different from the facts in media reports are being enlarged and reproduced as if they were facts.” He added, “When Son Heung-min grabbed Lee Kang-in by the neck, Lee Kang-in punched Son Heung-min in the face. “The content is different from the facts,” he explained.
Yoo Ji-hee, Hankyung.com reporter [email protected]
Reporter Ahn Hye-won of Hankyung.com [email protected]
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