2024-02-15 02:04:00
© Reuters. The gods fight during the Spring Festival! “Let’s Shake the Sun Together” suddenly withdrew four major movies and entered the “final sprint”
Financial Associated Press, February 15 (Reporter Cui Ming)The Spring Festival movie war has entered the second half. “Let’s Shake the Sun Together”, which accounted for less than 4% of the film schedule, suddenly announced its withdrawal. Four major movies entered the box office “sprint”. People in the film industry told reporters from the Financial Associated Press that several films released during the Spring Festival this year generally have good reputations. Judging from the current box office trends, this year’s Spring Festival film is expected to hit the highest box office in film history for the same period.
Yesterday evening, the official Weibo of Lianrui Pictures announced that the movie “Let’s Shake the Sun Together” has decided to withdraw from the Spring Festival schedule and postponed its release to March 30. February 15 will be the last day of the film’s screening during the Spring Festival. Lianrui Pictures also stated that as the main producer of “Let’s Shake the Sun Together”, it made a major mistake in selecting the schedule, and failed to live up to the hard work of the director, actors, and many creatives and staff in front of and behind the scenes.
(Picture source Lianrui Pictures official Weibo)
It is reported that “Let’s Shake the Sun Together” directed by Han Yan and starring Peng Yuchang, Li Gengxi and others is a warm realism-themed film that tells the story of two young people who are seriously ill but with very different personalities. Because of the agreement of “Relay of Life” , embarked on a healing journey full of love and power by mistake. In addition to the main producer Fang Lianrui Pictures, other companies involved in the production of the film include China Film (600977.SH) and Hengdian Film and Television (603103.SH).
Industry insiders told reporters from the Financial Associated Press that the unsatisfactory box office performance on Valentine’s Day (February 14) may be the direct trigger for the withdrawal. “The original target release date of “Let’s Shake the Sun Together” should be the Valentine’s Day release, but this year Valentine’s Day is sandwiched between the Spring Festival release, and the film performed weakly and fell behind in the first few days of the Spring Festival release, making it difficult to secure more scheduling space. , and in the end, the Valentine’s Day film was not released. The film crew admitted their mistake and chose to withdraw the film in order to reduce losses as much as possible.”
A reporter from the Associated Press noted that “Let’s Shake the Sun Together” ushered in a box office peak of 28.87 million yuan on Valentine’s Day, second only to the 31.52 million yuan on the first day of release. However, looking at the entire Spring Festival period, the film’s box office performance was poor and its proportion of films in the schedule was close to the bottom. The cumulative box office in the five days following its release was 91.65 million yuan, accounting for only 3.6% of the Spring Festival schedule and less than 2% of the box office.
As director Han Yan’s sequel to “Get Out!” The final chapter of the “Life Trilogy” following “Tumor King” and “Send You a Little Red Flower”, “Let’s Shake the Sun Together” already had a certain IP appeal and audience base before its release. The film currently has a Douban score of 7.9, and many netizens also expressed regret over its withdrawal. The withdrawal of “Let’s Shake the Sun Together” has once once more triggered heated discussions in the market regarding film scheduling issues. Some analysts believe that the reputation of this year’s Spring Festival films is generally good, which makes the biggest reputation advantage of “Let’s Shake the Sun Together” less obvious. Another analyst said that due to the siphoning effect of the top movies during the Spring Festival, there is no room for high-reputation and low-ranking movies. Competing with “familiar faces” such as Jia Ling and Zhang Yimou who are competing for the Spring Festival for the second time, it is difficult for newcomers to obtain resources for their new films.
There are still three days before the end of the Spring Festival, and a watershed has basically formed for the films in theaters. “Hot” controlled by Xinli Media, a subsidiary of China Literature Group (00772.HK), and “Flying Life 2”, which China Film participated in the production and Hengdian Film and Television participated in the investment, are firmly in the first echelon. “Reversal of Time”, which Wanda Film (002739.SZ) participated in the production and Hengdian Film and Television participated in the investment, and “Article 20”, which was invested and controlled by Enlight Media (300251.SZ), are currently in the second tier.
According to data from Maoyan Professional Edition, as of 0:00 today, the total box office (including pre-sales) during the Spring Festival has exceeded 5.8 billion. The above four films accounted for more than 90% of the box office, with obvious head effects.
Among them, “Hot and Spicy” has a box office of over 2 billion yuan, accounting for the highest number of films (30.3%); “Flying Life 2” has a box office of over 1.7 billion yuan, accounting for 28% of films; “Bear Infested: Reverse Time and Space” has a box office of over 1 billion Yuan, accounting for 15.9% of the film schedule; “Article 20” has a box office of over 800 million yuan, accounting for 17.1% of the film schedule.
The aforementioned industry insiders told reporters from the Financial Associated Press that if “Hot and Spicy” can continue to maintain its current reputation and popularity, it may lock in the Spring Festival ticket sales in advance; “Flying Life 2” has great potential and has the opportunity to compete for the ticket sales; “Bear Infested: Reversal of Time” has performed stably as always, and “Article 20” has rebounded due to its high reputation, and its follow-up box office is still interesting. “Based on the current box office trends, this year’s Spring Festival is expected to hit the highest box office in film history for the same period (the current highest is 7.842 billion in 2021).”
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