Microsoft’s Cross-Platform Game Strategy: What’s Next for Xbox?

2024-02-13 06:00:00

Recently there are rumors that Microsoft seems to intend to launch its exclusive games across platforms, which has aroused a large number of discussions among netizens. The popularity of the discussion is even second only to the Grammy Awards on the European and American X platforms. For this reason, Microsoft Game CEO and Xbox Brand Manager Phil Spencer also posted a formal response to the news via X earlier.

As the recent rumors that Microsoft is considering making its exclusive games available cross-platform have become more and more intense, Phil Spencer, Microsoft’s CEO of games and head of the Xbox brand, officially issued a response through X today: “We are listening, and we heard your concerns. Voice. We plan to host a business update event where we will share more details regarding the future vision for Xbox. Stay tuned.”

In response to this, netizens had mixed opinions and left comments under Phil’s post. Some Xbox fans opposed it and said: “Introducing Xbox to multiple platforms will devalue the platform. Please don’t do this.” “Do you want to leave?” Is it wrong for Sega? From a respected first-party to a third-party game publisher?”, “I have been an Xbox console lover since 2001, but assuming this news is true, I no longer feel comfortable owning an Xbox. What’s the point? It’s better to buy a PS5 and wait for Microsoft’s games to be launched on the platform.”

▲ Some netizens satirized Phil’s decision and the current situation of Xbox under Phil’s social post.

Some netizens expressed their support excitedly: “Desktop players are passing by, I hope you will also consider computer users.”, “Please bring Halo to PlayStation.”

According to people familiar with the matter, Microsoft is internally considering formulating a new cross-platform strategy for specific Xbox games, evaluating which game works will remain exclusive, and which games may appear on the Nintendo Switch or PS5 platform in the future. According to rumors, including “Thieves” Games such as “Sea of ​​Thieves”, “Hi-Fi Rush”, and “Starfield” are all under consideration.

In any case, Microsoft must address these rumors head-on and explain what’s next for Xbox and its vision for the future of its gaming business following its massive $68.7 billion acquisition of Activision Blizzard. I wonder what players and readers think of Xbox exclusive games turning to cross-platform development?

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