2024-02-12 06:20:00
Thanks in part to Taylor Swift, a wave of Super Bowl 2024 ads targets women
Health and beauty companies, some for the first time, are joining the ranks of beverage, technology and auto brands that have long been a staple of Super Bowl ads, while other companies are spotlighting smart women and fun with their precious airtime.
The trend is due, at least in part, to Taylor Swift’s publicized relationship with Kansas City Chiefs star Travis Kelce, which offers the possibility of increasing the female audience for tonight’s game in Las Vegas. She is already credited with an increase in American football viewership since her relationship became public last October.
“Taylor Swift’s attendance at the Super Bowl will likely have a significant impact not only on the size of the audience, but also its demographic makeup,” according to Paul Hardart, clinical professor of marketing at New University’s Stern School of Business. York.
“Swift has a massive and devoted fan base, and her relationship with Kelce adds an intriguing and romantic element to the event, making it even more attractive for brands to associate with her presence,” he previously told CNN.
Don’t miss these ads: Cardi B will promote L’Oréal NYX Professional Makeup’s Duck Plump lip gloss, the first time the brand has advertised at the Super Bowl. The company says the spot “highlights powerful women” and will be “hilarious.”
For its part, elf cosmetics, which is also advertising for the first time at the Super Bowl, brought together part of the cast of “Suits” in its ad, in which lawyers take various celebrities to court.
Actress Scarlett Johansson promotes M&Ms as consolation for losing the Oscar race (twice). Jennifer Aniston carries an Uber Eats bag on a Hollywood set as she jokingly forgets regarding her former “Friends” co-star David Schwimmer. And comedian Kate McKinnon chats thoughtfully regarding food waste in the adorable Hellman’s ad starring “Mayo Cat.”
1707722425
#Halftime #Show #result