2024-02-12 06:51:00
Business, Economy/Finance12 Feb. 2024 13:51
Providing financial knowledge to Thai people according to the concept of Smart People & Smart Economy
TikTok as a platform of opportunity and source of entertainment Is committed to developing the creative economy We have collaborated with the Bank of Thailand (BoT) and signed a memorandum of understanding (MOU) together to support the promotion of skills, knowledge and understanding of finance for Thai people. To have comprehensive financial knowledge and ability through a variety of content on the platform which covers economics, finance, financial discipline including financial disasters This is in line with the concept of Smart People and Smart Economy, which aims to provide knowledge to develop the potential of individuals. Including meeting the needs of having a prosperous and sustainable creative economy.
2023 has seen TikTok’s growing influence as a key source for discovering financial content, according to ‘TikTok Unboxed: Unboxing Trends and Insights’. Regarding ‘Finance Unboxed’, users viewed content in the Finance category increased by 132% year-on-year. The statistics reflect this interest. and users’ confidence in the quality of content on the platform In addition to providing entertainment We also provide knowledge together. which is in line with the Edutainment trend that is currently popular. Especially on the TikTok platform, there are users who are financial experts. Turn to creating content to spread knowledge and financial skills and include entertainment for more viewers. and has been pushing for educational content to be widely known Responding to the need for creating a learning and intellectually rich society.
Ms. Chanida Klaiphan, Head of Public Policy – TikTok, Thailand, said: “TikTok is committed to creating value and developing its user community by implementing the Smart Economy and Smart People concepts, which focus on developing digital skills. of people and strengthening a sustainable creative economy We partner with the Bank of Thailand to support a platform for sharing financial knowledge and skills that are useful in everyday life. To strengthen the Thai user community in matters of finance and well-being. It also helps strengthen skills in being careful of financial dangers that frequently occur in the digital world. TikTok is confident and ready to cooperate with the Bank of Thailand. To disseminate knowledge and entertainment content to Thai users widely.”
“Communication via social media is evolving rapidly. and has entered into the daily lives of most people. TikTok is one of the platforms that is highly popular in Thailand. With a format that is easily accessible, up-to-date, and has a variety of content, both knowledgeable and entertaining, while the BoT has financial knowledge information that it wants to disseminate widely. Especially matters close to the people, such as financial warnings. Debt management This cooperation will not only be beneficial to the public in knowing and accessing BoT information, but it will also help develop BoT communications to be interesting, easy to understand, and answer the needs of their communication behavior. and reach the target group effectively,” Ms. Chayawadee Chaianan, Assistant Governor Corporate relations line Bank of Thailand said
Cooperation between TikTok and the Bank of Thailand This is another important step that reflects TikTok’s commitment to the sustainable development of the creative economy. Including reinforcing the image of being a platform for everyone that promotes learning and develops financial potential for Thai people. By making good use of the digital space combined with content that has a distinctive style. This collaboration aims to create a strong and intelligent community. They can manage their finances sensibly and deal with financial risks in the digital world with confidence and safety.
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