An Exclusive Interview with Nick Hayek: The Swatch Brand’s Past, Present, and Billion Franc Potential

2024-02-03 17:36:44

Published on February 3, 2024 at 6:36 p.m. / Modified on February 3, 2024 at 7:47 p.m.

Meeting with Nick Hayek in Bienne, in his new office, right between Swatch and Omega, for an open discussion on the Swatch brand, its past, its present and the potential billion francs made this year.

Le Temps: Swatch is inseparable from the quartz watch, its path nevertheless intersecting very early with that of the mechanical watch, from 1990. Can you reframe this story?

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