2024-02-02 18:36:48
As Apple Stores spread across the United States are receiving, this Friday (2/2), the first customers eager to get their hands on the Vision ProApple’s first mixed reality (AR/VR) headset.
Who also attended one of these stores was the CEO 1Chief executive officeror executive director. da Apple, Tim Cookwho went to the unit Fifth Avenue, in New York, to celebrate the launch of the headset. This store, it is worth noting, was decorated with lights that form the silhouette of the Vision Pro in the iconic glass cube.
In a interview with Michael Strahan, from Good Morning Americaheld inside Apple Fifth Avenue as consumers arrived at the store, Cook called Vision Pro “the technology of tomorrow in the present.”
Apple CEO Tim Cook celebrates the long-awaited launch of the new Vision Pro and talks to @michaelstrahan
regarding how the wearable device can change the way we interact with technology.
In addition to highlighting the main advantages of the so-called “spatial computing” and the ease of use of Vision Pro, the executive also commented on its (minimum) price of US$3,500:
[O Vision Pro] It’s full of inventions. It has 5,000 patents. People can spread their payments over time, and that’s a type of affordability. […] We feel we have priced at the right level considering the value [agregado].
Cook was also asked regarding the idea that Vision Pro might “disconnect” users even more.
I would say no. You and I can be sitting here talking with the headset on and we can see each other’s eyes. But we can also see the screens around us, so it amplifies our connection.
The executive also highlighted something said yesterday during Apple’s fiscal 2024 first quarter results conference, when he said that the Vision Pro is also being adopted as an enterprise product, citing companies such as Walmart, Nike, Vanguard, Stryker, Bloomberg and SAP that “started to leverage and invest” in the headset as a platform for customers and workers.
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