2024-01-31 10:18:00
JD.com and the Vuelta a España China Challenge signed a strategic partnership agreement and the Vuelta a España Beijing Changping Race was officially launched.
On January 31, the launch ceremony of the second “Vuelta Cycling China Challenge·Beijing Changping” event was held in Beijing. Xing Hongmei, head of JD.com’s outdoor equipment business department, attended the strategic partner signing ceremony. As the official strategic partner of this event, JD.com will integrate its own high-quality cycling resources to help the event release greater vitality.
Mr. Chang Lin, the second-level inspector of the Beijing Municipal Bureau of Culture and Tourism, Mr. Fang Shaolong, the first-class commercial counselor of the Economic and Commercial Section of the Spanish Embassy in China, Mr. Guo Qingyao, deputy director of the People’s Government of Changping District, Beijing, and the chief representative of Amori Sports Group in China Ms. Li Xinman, Druid Sports founder and executive vice president Mr. Aissa Gabriel, Druid (Beijing) Sports Culture Development Co., Ltd. President Ms. Zhang Hong, JD Fashion Division Head of Outdoor Equipment Business Department Xing Hongmei Ladies and other leaders were invited to attend the launching ceremony of this event and jointly announced the launch of the event. It is reported that the “Vuelta Cycling China Challenge·Beijing Changping” event will start from May 25th to 26th, and the registration channel has been officially opened.
In recent years, cycling has become increasingly popular, and more and more people have fallen in love with this comfortable and comfortable form of exercise. JD.com data shows that cycling equipment is growing rapidly. For the whole of 2023, JD.com’s road bike sales increased by 272% year-on-year, and cycling clothing sales increased by 116% year-on-year. Having insight into this trend, JD.com pays close attention to and strongly supports the development of cycling. Its on-site professional cycling shopping guide platform “Cycling Hall” provides comprehensive services to cycling enthusiasts through cycling information reporting and recommended products. In addition, JD Riding also supports hourly shopping, door-to-door installation and other special services, allowing consumers to enjoy the same quality online and offline shopping experience without leaving home.
It is worth noting that JD.com has held or sponsored offline cycling events many times to communicate with more cycling enthusiasts at close range. In March 2023, the 2023 “JD Sports Cup” Xide Sheng Leading 600 Moped League Beijing Station sponsored by JD Sports was successfully held. In July of the same year, the 2023 first JD 717 Cycling Life Festival was fully launched, and the Laoshan Road Cycling Challenge was held simultaneously. competition, as well as the “Shougang Park·Liugonghui Cycling Life Festival” pop-up market and other activities, creating a wonderful event feast for cycling enthusiasts. At the same time, during the event, JD Cycling also launched theme activities online simultaneously, teaming up with Xidesheng, SPECIALIZED, TREK, Lampada, Rock Brothers, Giant, Merida and other brands to bring professional, high-quality, rich and diverse cycling equipment. As well as great value discounts, we create an immersive cycling cultural experience that integrates online and offline for consumers.
The “Vuelta Cycling China Challenge·Beijing Changping” is regarding to start, and JD.com sincerely invites cycling enthusiasts to actively participate and jointly create a new benchmark for cycling events. In the future, JD.com will continue to bring more diverse cycling events and preferential activities to cycling enthusiasts, allowing more people to go outdoors and fall in love with cycling, and continue to promote the development of the outdoor sports industry with practical actions.
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