2024-01-29 19:53:35
KRAFTON reveals its plans for 2024, including new game launches
KRAFTON, Inc. revealed its plans for 2024, which will focus on four distinct segments: new game launches, enhancing the publishing service, expanding the PUBG brand, and integrating AI technology into the development process. This multi-faceted planning from KRAFTON symbolizes the idea of a year of innovation and growth in the gaming sector.
Launch of new games
Following the success of the premieres shown during the last G-STAR held in South Korea, KRAFTON announced that Dark and Darker Mobile and inZOI are scheduled for release in 2024. They are additions to the more than 20 titles that are in active development, including the next game in the Subnautica series, Project Black Budget and Dinkum Mobile. KRAFTON aims to release new and compelling titles annually and will have much more to share in this exciting year 2024 in the coming months.
Improved publishing capabilities
To support this robust pipeline of new games, KRAFTON will expand its publishing scope to be fully engaged at every stage of the creative process, from origination to commercialization. To facilitate all of this, the company is reorganizing its existing resources to make its publishing divisions more agile and responsive. The objective of this strategic change is to establish a more dynamic environment at KRAFTON to quickly introduce new intellectual properties to the market.
KRAFTON announces PUBG brand expansion and presence in India
KRAFTON is also looking to expand PUBG: BATTLEGROUNDS by supporting the brand for long-term growth. The licensing strategies will help increase the appeal of PUBG: BATTLEGROUNDS as a dynamic, ever-evolving platform that remains a major contender in the battle royale genre seven years following its launch.
This work will be driven by a comprehensive brand strategy that expands PUBG’s product line and an increase in development efforts with support from internal and external studios. KRAFTON also plans to strengthen its presence in India in 2024, aiming to dominate the market with BATTLEGROUNDS MOBILE INDIA (BGMI) and expand publishing and e-sports activities in the region.
Innovation in KRAFTON’s game development process with AI
Finally, KRAFTON is placing great emphasis on incorporating deep learning technology into game development processes. Recognized as a transformative force in the gaming industry, this technology is expected to revolutionize production efficiency and promote innovative, user-focused experiences. With the Company’s experience in high-level AI research and development, integration with deep learning is prepared to significantly advance the company’s technological capabilities and generate impact on the market.
KRAFTON will discuss each of these initiatives throughout the year. Visit the official site from the company for the latest information and further details.
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