Advertising balance in 2023 with a slight plus – advertising

2024-01-29 16:11:08

Vienna – A gross advertising volume of 4.67 billion euros and a marginal increase of 0.3 percent compared to the previous year: This is what the advertising balance for 2023 looks like, as calculated by advertising observer Focus. This is the gross expenditure in classic media. With the areas of sponsorship and direct marketing, the total advertising volume in Austria was 6.65 billion euros, according to Focus.

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