2024-01-26 18:56:42
With each new generation of iPhone, the Apple makes a point of producing commercials, or commissions productions from third parties, made with the new devices to highlight all their capabilities — as well as compose their long-standing campaign “Shot on iPhone” (“Shot with iPhone”).
This week, for example, the company shared a short film by the Vietnamese director Bao Nguyencalled “Don’t Make It Complicated”regarding a girl facing her deepest fears.
The complete (finished) production was shared on Apple’s Vietnamese YouTube channel. Check it out below:
As usual, the company also released a behind-the-scenes video of the production, which can be seen below:
Since the launch of the iPhones 15, Apple has already released a collection of commercials for the new models, which highlight the titanium chassis of the top-of-the-line models, the performance of the A17 Pro chip, advances in the camera (and Portrait mode ), the battery life of the iPhone 15 Plus, among others.
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