2024-01-21 18:09:02
Dislog, a Moroccan company operating in the fields of food, health and hygiene products, is intensifying its acquisition operations in Europe, aiming to achieve revenues of more than 100 million euros internationally, according to its founder and president, Moncef Belkhayat. Recent acquisitions include “Culture de France”, specializing in fruit and vegetable processing, and “Taste Distribution”, active in food distribution in France and abroad.
Founded in 2005, Dislog, which specializes in the import, storage and distribution of consumer products, had a turnover of around Dh3 billion last year and plans an IPO by end of the year or beginning of 2025.
Expansion on a European scale
The total amount invested to acquire the two French companies last year amounts to around 40 million euros. Dislog has also entered into negotiations with the Spanish company “Chef Sam”, with an acquisition transaction expected by next April. This move aims to expand Dislog’s business in several European countries, including Spain, Portugal, Belgium, the Netherlands, Luxembourg, Poland and the United Kingdom.
Heading for Saudi Arabia
The new branches in Europe will be grouped under the name “Dislog Europe Group”, strengthening coordination with the Moroccan subsidiaries. Moncef Belkhayat, having recruited experienced executives from the agri-food industry to the Board of Directors, aims to take advantage of economic stability and geographical proximity to promote Moroccan products in several European markets.
Regarding investment prospects in the Gulf countries, Belkhayat expresses his interest in Saudi Arabia, where he started his career in 1996, emphasizing the priority given to this region.
Dislog, by expanding its footprint in Europe, consolidates its position as a major player in the importation and distribution of consumer products. The strategic acquisitions and aspiration to the Saudi market demonstrate the company’s ambitious vision in the context of international growth.
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