2024-01-19 22:56:00
The 2024 Zhejiang New Year Goods Festival opens at the window of Shanhaiweisheng. After buying “Zhejiang” flavor products, check out the New Year’s Eve Dinner Cultural Exhibition.
Daily Business News reported that the 2024 Zhejiang New Year Goods Festival “Dragon Song Rhythm·Trendy Shopping for the New Year” recently kicked off at the Shanhai Co-Prosperity Window located at No. 1 Boyuan Road, Yuhang District. The New Year Goods Festival will last until January 22. Nearly 400 booths will bring together tens of thousands of good products sourced from the corresponding regions across the country and 26 counties in Zhejiang mountainous areas, as well as selected trendy products at home and abroad. With consumption subsidies and platform assistance, it will provide Hangzhou citizens with a ” “Zhejiang” flavor stocking year-end celebration.
Work together online and offline
Connecting mountains and seas to promote mutual prosperity through exhibitions and sales to help farmers
“This is only the first day, and all the products in our store are almost sold out!” the staff of the Liaoning Specialty Products Store said excitedly. Consumption assistance is a major feature of the 2024 Zhejiang New Year Festival. At the exhibition and sales event, the exhibition areas of 10 provinces (autonomous regions, municipalities) including Xinjiang, Tibet, Qinghai, Sichuan, Chongqing, Jilin, Hubei, Guizhou, Gansu, and Liaoning and 26 counties (cities, districts) in the mountainous areas of Zhejiang were crowded with people, carrying large Consumers carrying small bags can be seen everywhere.
Xinjiang Aksu apples, Tibetan yak meat, Qinghai wolfberry flower honey, Zhangye beef and mutton, Guizhou prickly pear liquid, Liaoning sea cucumber, Golmud sea buckthorn puree and other special commodities, agricultural and sideline products and local specialties from all over the country are face to face with consumers.
While selling well offline, Shanhai Gongfu Window’s online channels are also developing through live broadcasts and mini-program malls. Not only have 26 county pavilions and special provincial pavilions in Zhejiang been launched online, but they have also launched a variety of promotional activities. The person in charge of the live broadcast said: “During the New Year Festival, we will regularly launch discounts on different products. At this stage, the discount on oysters is the strongest.”
Meituan, Ele.me, JD Logistics, Taotian and other platforms have launched online special areas, marketing subsidies, platform discounts, express delivery discounts and other measures. Special express delivery areas are also set up on site to allow consumers to “buy now and have it delivered” One click to get home”.
Food Pairing with Intangible Cultural Heritage
11 cities in Zhejiang show strong New Year culture
Of course, Zhejiang people’s favorite “Zhejiang” flavor food cannot be missing. Shen Jian, president of the Zhejiang Provincial Catering Industry Association, said that this New Year’s Goods Festival specially invites local commerce bureaus and catering industry associations to participate, and brings together special New Year’s goods and gourmet products from all over Zhejiang, such as Fagen traditional pastries, Ding Lianfang Qianzhang Baozi and other local Zhejiang products. Specialties and selected special New Year products from all over the country, as well as preferential reservations for New Year’s Eve dinners from Zhejiang brand catering companies such as Wang Yuanxing and Yijiaxian.
In addition to the discounts provided by merchants, financial institutions are also supporting the New Year Shopping Festival. Many banks have set up booths on site to provide discounts in the form of coupons, red envelopes, points, valuable coupons, instant discounts, membership gift packages, etc.
At the New Year Goods Festival, you can also watch and experience the strong New Year flavor and various intangible cultural heritage handicrafts. Zhejiang New Year’s Eve cultural display, dough sculpting masters’ skills display, Yiwu sugar-making gangs patrolling the streets, on-site rice cake making experience, Spring Festival blessings, happy parades and other colorful activities were staged one following another, which was very lively.
Source: Daily Business Daily Author: Reporter Lai Yutong Correspondent Qu Zhe Editor: Guan Pengwei
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