2024-01-18 22:31:43
Our reporter demonstrated five AI functions of the Galaxy S24. Foreign media predicted that Samsung’s launch of AI smartphones would give it an edge over Apple. /Reporter Go Un-ho
Domestic and international interest in Samsung Electronics’ first artificial intelligence (AI) smartphone ‘Galaxy S24’ series, which was unveiled in San Jose, USA on the 17th (local time), is heating up. This is because it is the first smartphone capable of AI functions that were not found in existing smartphones, such as interpretation and translation, image editing, voice recording summarization, and document creation without the Internet. What is it like in reality? Ahead of the official launch of the Galaxy S24 series on the 31st, a tech team reporter personally used it.
Using the real-time call interpretation function of the Galaxy S24. When you speak in Korean, it is sequentially interpreted into the other person’s language in real time, regardless of the other person’s smartphone model. /Reporter Lee Hae-in
◇ Will interpreters disappear? Real-time interpretation “amazing”
“I’d like to make a reservation.”
“When would you like to make the reservation?”
Among the various AI functions of the Galaxy S24, the highlight is by far the real-time call interpretation. The Galaxy S24 supports 13 languages, including English, Spanish, Chinese, French, and Japanese. This is a function where when a user speaks in their native language, it is interpreted and delivered in a specific language regardless of the other person’s smartphone model. Conversely, if the other person speaks in the other person’s language, it is communicated to the user in real time in the user’s native language. This means that there is no need for an interpreter.
When I actually made a call, a tab called ‘Call Assist’ appeared, and when I clicked on it, a screen appeared allowing me to select the other person’s language and my language. As soon as I spoke in Korean, the translation started in English in less than a second. When the other person answered in English, this was also translated into Korean in real time. This function is possible regardless of the other person’s existing smartphone. Additionally, this feature can be used in face-to-face conversations rather than phone calls.
Above all, the speed of interpretation was impressive. As soon as the conversation ends, the interpretation begins immediately. A Samsung Electronics official said, “Because the AI built into the smartphone performs this function, it does not go through the cloud and provides it at a faster speed. Another advantage is that there is no need to worry regarding security.”
I was curious regarding a building in a photo taken during a trip to Las Vegas, USA, so I circled it on my Galaxy S24 and used the circle to search function (left). Hotel name, room rates, reservation method, etc. were searched in seconds./Reporter Haein Lee
◇Search innovation, ‘Circle to Search’
Samsung Electronics introduced the ‘Circle to Search’ function, a search function installed in the Galaxy S24, as a groundbreaking feature that will fundamentally change the existing search method. If you have questions on any screen, such as photo albums, social media, or YouTube, you can search without opening a separate search app. Just press and hold the home button and draw a circle.
While looking at photos taken during a business trip to Las Vegas, USA, I became curious regarding the information on a specific building in the background. When you press and hold the home button, the ‘Circle to Search’ function is activated, and when you draw a circle on the screen, a search is performed immediately. The name of the building in question, Treasure Island Hotel, was immediately searched, and lodging fees were also immediately searched.
This function seemed useful when you were curious regarding the brand of a passerby’s bag or shoes while walking down the street. This is because you can take a photo and search it right away. In addition, if you have a question regarding an image or text while using social media such as Facebook or Instagram, you can search immediately without opening a separate search app, which is a convenient feature.
The subject is moved sideways from the original photo (left) using Samsung’s first AI smartphone (right). You can see that the river background where the subject was originally located is naturally filled. /Reporter Lee Hae-in
◇Professional photo editing is also ‘quick’
AI was also applied to the photo editing function. In any photo, you can freely move the subject in the photo and adjust its size with a single touch. If the subject is moved, AI recognizes the surrounding environment and fills in the existing space discreetly.
I edited a photo taken with the Sydney Opera House in Australia in the background. It took less than a second to ‘press’ the reporter’s image once with a finger and naturally move it to the desired location in the photo. Editing was done to make it look like a river flowing naturally in the place where the subject was moved, as if nothing had originally been there.
It was also impressive to see a diamond-shaped ‘watermark’ at the bottom of the photo, indicating that it had been edited with generative AI. A Samsung Electronics official said, “We have made it possible for anyone to easily confirm that the image in question was created or edited by AI,” and “We prevent unnecessary controversy in advance.”
In addition, it also supports a function to easily play back recorded videos in slow motion. Previously, this function might only be used for videos that were separately ‘filmed’ in slow motion. However, now, if you want to watch any video ‘slowly’, you can play it in natural 4x slow motion just by pressing the subject with your finger. For example, if you want to see the shape of the dog’s feet in detail in a video of a dog running around, you can press ‘firmly’ on the dog’s body and the video will play slowly.
Files recorded with the smartphone Galaxy S24 are converted to real-time text with just one click (right) and can also be summarized. /Reporter Lee Hae-in
◇The AI business secretary role is also ‘Talk Talk’
The new Galaxy S24 is equipped with various features that can increase work productivity. Representative examples include text conversion and summary functions of voice recordings. Content recorded through a smartphone is immediately converted into text, and subsequent translation and summarization are also supported. When recording not only simple phone calls, but also meetings and lectures, the participants are separated into speakers A, B, C, etc.
In addition, Samsung’s Notes app’s ‘Note Assist’ organizes text and memos written or copied by the user in an attractive manner. Afterwards, the content is structured and summarized. If you need to organize and share lengthy meeting minutes, you can now organize them neatly with just a single touch. A Samsung official explained, “This is a useful feature for college students who need to summarize reports and office workers who frequently write reports.”
◇Will it surpass Apple?
Samsung is determined to surpass Apple in the premium smartphone market with its first AI smartphone. Foreign media outlets are also pouring out favorable reviews. The Wall Street Journal said, “A smartphone that surpasses the iPhone has finally appeared. “Siri (iPhone voice assistant), are you listening?” and the Financial Times said, “Galaxy S24 is technologically ahead of Apple, which is taking a cautious approach to introducing new AI technology.”
At a press conference held immediately following the Unpack event, Tae-moon Noh, head of Samsung Electronics’ MX division (CEO), responded to the assessment that “I think the Galaxy S24 will be enough to beat Apple,” saying, “I have the same thoughts and determination.” President Noh said, “With the addition of AI functions, we expect sales of the Galaxy S24 series to grow by double digits compared to the previous model,” adding, “We will be able to restore the growth momentum of the smartphone market, focusing on premium phones (with AI applied).”
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