2024-01-18 21:09:37
Brand innovation is a theme that will be seen in many companies this year. This is how we see it in the new proposal from Burger King, which in the best style of Starbucks, will now offer a sandwich for breakfast.
In today’s dynamic commercial scenario, experts point out that the design and introduction of new products are fundamental elements for a company to remain competitive in an environment characterized by constant changes. Despite the risks inherent in this action, their mitigation to acceptable levels is possible through the application of an appropriate methodology.
According to information provided by ITENE, around 10,000 new products enter the market annually, and it is worrying that 90 percent of them experience failures in the first three years. Only the remaining 10 percent achieve success, thus underscoring the significance of the launch process.
According to the study titled “Purchasing Preferences for New Products”, brand familiarity stands as one of the key factors that influence consumer purchasing decisions. Accordingly, Nielsen data reveals that a significant 60 percent of global consumers with Internet access prefer to purchase new products from well-known brands rather than venturing into a new brand. This fact highlights the importance of brand reputation in the success of product launches in today’s market.
Burger King sells this for breakfast
For many, breakfast is considered the most important meal of the day; it is taking an unusual role in the 2024 gastronomic scenario of many brands in the sector.
From fast food establishments to fine dining restaurants and supermarkets, everyone is focused on promoting breakfast and brunch, according to Axios. This trend has grown stronger in recent years, transforming breakfast into the new lunch meal, especially with changing eating habits during the pandemic.
In this context, Burger King is positioned as one of the fast food chains that capitalizes on dietary preferences and in celebration of National Croissant Day, the chain will offer its delicious croissant breakfast sandwiches for only one cent on January 30 in United States.
According to the fast food brand, this campaign that brings The Croissan’wich is presented in various varieties, from the classic options with egg and cheese to more elaborate combinations such as ham, egg and cheese, bacon, sausage, and even the option double sausage.
Likewise, so that the brand’s customers in that country can get this sandwich for just one cent, simply place an order online or through the application during breakfast hours, with a minimum purchase of $1.
It is worth mentioning that there are many fast food chains that are offering breakfast to their customers, one of them is McDonald’s, which has an exclusive menu for those first hours of the day, winning over the consumer with its diversified products.
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