2024-01-17 18:34:02
Par Augustin Bouquet des Chaux
Published on Jan 17, 24 at 7:34 p.m. See my news Follow Les Informations Dieppoises
The small brand from Dieppe (Seine-Maritime) never ceases to seduce.
The year 2023 has once once more been bright for Alpine. On Wednesday January 17, 2024, the Renault group communicated the financial results of all of its brands.
Alpine recorded double-digit growth. In 2023, the brand with the A arrow saw, for the third consecutive year, an increase in its registrations of 22.1%, or 4,328 vehicles sold.
The success of limited series
In Europe, the Dieppe brand is also recording strong growth, particularly in Germany with + 34% and in Belgium, + 32%. In France, sales increased by 26%.
Better still, on the old continent, the Alpine A110 is the best-selling two-seater sports coupe. A success that the model owes in particular to its most radical version, the A110 R as well as its limited series, A110 San Remo 73, the A110 R Le Mans and the A110 S Enstone Edition.
The press release specifies that Alpine is continuing “its international development strategy with its marketing in new countries such as Israel and Morocco, and now has 146 points of sale around the world. This expansion will continue in 2024 with the arrival of Alpine in Turkey in the first half of the year.”
Order books are full
The outlook for 2024 is just as good since the order books are full. “Alpine begins the year 2024 with an order book equivalent to seven months of sales thanks to the very good start of the A110 R Turini launched in December 2023,” specifies Renault. All before the launch, at the end of the year, of the brand’s first 100% electric model, the Alpine A290.
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Interviewed by Les Informations dieppoises* on Monday January 15, 2024, Anne-Catherine Basset, director of the Manufacture Alpine de Dieppe, predicted good results without being able to comment on them before their publications.
“We should announce good results,” she told us. But we also announced that we were increasing our pace. Somehow it makes sense, we make cars to sell them. Commercial results should therefore be commensurate with the increase in production capacity achieved at the beginning of April 2023.” A good prediction.
*Complete interview to be found in our edition of Friday January 19, 2024.
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