2024-01-17 07:18:55
Published on Jan 17, 2024 at 8:00 a.m.Updated Jan 17, 2024 at 8:18 a.m.
NRJ Mobile, Virgin Mobile, Carrefour Mobile, CIC Mobile and soon La Poste Mobile which has just been put on sale… Over the last ten years, many telephone brands well known to the French since the 2000s and the age of However, telecoms have followed the same trend: selling themselves to enter the fold of a large operator. By nature dependent on their networks, these operators without antennas place their destiny in the hands of Bouygues Telecom and SFR.
Not all of them have completely disappeared. Their new owners have sometimes preferred to keep a name when it has established itself. “But it’s clearly a declining activity,” notes Sylvain Chevallier, telecoms consultant for the BearingPoint firm. While they were able to account for almost 10% of French subscribers, the last existing brands only serve 7.3% of the market, according to Arcep. Consumers are not turning away from it. The number of subscribers even increased slightly in 2023 although no buyouts were finalized during the period. But the model is changing to become just a brand in the portfolio of traditional operators.
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#Telecoms #operators #antennas #hanging
