2024-01-16 19:00:00
It was well before April 17, 100 days before the opening ceremony, that Paris 2024 and the Olympic and Paralympic committees chose to present the outfits that the approximately nine hundred French athletes who will participate in the Olympic and Paralympic Games this year will wear. summer. Designed by Le Coq Sportif and designed by Stéphane Ashpool, they were unveiled Tuesday evening at the Maison du Sport Français in the presence of numerous athletes and sports leaders. In detail, the French brand of the Airesis group plans to deliver 27,000 pieces for competition outfits, 50,000 for training and 85,000 for representation.
“I find them magnificent,” smiles Tony Estanguet, president of Paris 2024. “We know that everything counts at the Games and wearing an outfit has a strong impact and symbolic significance for the athletes. I know what it is because I experienced it,” continues the three-time Olympic canoe champion (C1). “There is real audacity and real modernity in this revisited blue, white and red, different from what we have seen until now”, appreciates the boss of COJOP who underlines the “tricolor and gradient side with a silver logo » and insists on the “elegant side” that ecru gives to outfits.
“We can salute the enormous work of Le Coq Sportif to put the athletes in the best conditions,” insists Tony Estanguet while the equipment manufacturer, in financial difficulties, was late in honoring its payments to COJOP last year and that discussions dragged on with several of the 30 federations concerned by the production of competition outfits in 63 disciplines.
Four federations retain their equipment supplier
Some have kept their equipment supplier, which will appear as a white label, like the triathlon with Z3r0d. In swimming and racing, swimmers will wear Arena caps, the brand of which will not appear either, while the GRS leotards will be made by another equipment manufacturer. “We tend to look at what is wrong, but it is a real industrial challenge to succeed in developing products,” says Tony Estanguet.
Note that, since the choice of Coq Sportif by Paris 2024 in March 2020, four federations have decided to keep their equipment supplier in exchange for a payment of 400,000 euros into a common fund managed by the CNOSF: athletics and handball with Adidas, basketball with Jordan Brand and football with Nike.
If the Blues outfits were revealed three months before D-100, it was to market them as quickly as possible and also to end the suspense for the athletes, even if several of them were involved from the start in their making. “I think we are all aligned on the opportunity to communicate on this symbolic and positive announcement,” concludes Tony Estanguet very calmly.
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