2024-01-15 15:36:39
A Apple will offer rare discounts on some products in the Chinaincluding iPhones 15, as part of the celebration of Lunar New Year in the country. Even though the commemorative date is only in February, the promotion It will take place from the 18th to the 21st of this month.
The action includes discounts of 500 Chinese yuan (regarding R$340) on all newer iPhone models — representing approximately 5% of the device’s price — as well as up to 800 yuan (~R$545) in the case of the 15-inch MacBook Air.
There are also smaller price rebates for products like older iPhones, iPads, Apple Watch SE, AirPods and Apple Pencil, as highlighted by 9to5Mac. Although it is common for retailers to carry out promotions during the Lunar New Year and at other times, sometimes even more advantageous, Apple offering discounts in its own online store in China is quite rare.
As remembered by Archyde.comthis movement by the company may be a consequence of growing competition from Chinese manufacturers such as Xiaomi it’s at Huawei. The latter even exceeded expectations by launching a device with a cutting-edge processor, which strengthened its position in the Chinese market.
According to Jefferies analysts, demand for iPhones in China fell 30% in the first week of 2024 compared to the same period last year. Compared to the numbers for the whole of last year, the drop was 3% and the expectation is that competition will become even fiercer throughout the year.
The idea, therefore, is to boost sales with discounts and encourage users of old models of iPhones and other devices to exchange their devices for new ones. Other challenges include a ban on the use of iPhones by public officials in China and pressure to increase sales around the world.
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