2024-01-12 16:03:37
A Rolex smartphone? Too good to be true.
This week, a particular buzz ignited tech: a teaser revealing a Realme smartphone in collaboration with Rolex. However, it turned out that Rolex was not involved in this project.
Indeed, the association of these two brands, known for very distinct values and market segments, was surprising. The shared visual was modified to include the Rolex logo and thus deceive people (and deceive us too).
An image modified to deceive, the Rolex logo and the watch have been added
An “inspired” smartphone
However, Realme has indeed designed a smartphone that is inspired by the Rolex aesthetic, with a touch of watchmaking elegance. Renowned designer Ollivier Savéo, famous for his work in the field of luxury watches, collaborated on the creation of this model.
Rolex Oyster Perpetual // Source : Rolex
Named in color Submarine Bluethis smartphone evokes the design of the model Oyster Perpetual of Rolex, without however involving the famous Swiss watch brand.
Perhaps we will see Rolex introduce a smartphone in the future, but that reality has yet to take shape.
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