2024-01-11 05:05:26
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It received 20.2 million guests, an increase of 12%
January 11, 2024
09:05 am
32.2 billion dirhams in UAE hotel revenues in 9 months, a growth of 27%
Abu Dhabi: “The Gulf”
His Highness Sheikh Mohammed bin Rashid Al Maktoum, Vice President and Prime Minister of the UAE and Ruler of Dubai, may God protect him, launched the national domestic tourism campaign “The Most Beautiful Winter in the World” in its fourth session of 2024, under the slogan “Unforgettable Stories,” which comes within the tourism strategy. The Ministry of Interior in the UAE, which was launched by His Highness in December 2020, aims to develop an integrated tourism system at the state level to regulate local Emirati tourism.
The new version of the campaign aims to stimulate domestic tourism and attract tourists from all over the world to enjoy the Emirates winter, and all the attractions that the country provides to its visitors to spend special times, combining enjoying the distinctive climate in the country, visiting the most important recreational, cultural and natural landmarks of the Emirates, and practicing many activities. And creating the most beautiful memories.
Abdullah bin Touq Al Marri, Minister of Economy and Chairman of the Emirates Tourism Council, said: “The fourth edition of the Most Beautiful Winter in the World campaign, which will be held from January 9 to February 20, 2024, contributes to highlighting the tourist attractions and winter experiences that characterize the UAE, as well as its heritage.” The campaign also supports the achievement of the goals of the National Tourism Strategy 2031 and enhances the UAE’s leading position on the global travel and tourism map.”
Audience of the fourth edition
The new version targets citizens and residents of the UAE and tourists coming from the rest of the world, as it will include publishing many media and marketing materials through various media and social media channels, to promote its goals and introduce the most prominent tourist places for the winter in the country, and highlight the unique tourist experiences and activities. Entertainment and the best adventures in the seven emirates.
It is noteworthy that the third edition of the campaign promoted tourist, natural and recreational destinations and experiences in all the emirates of the country, and achieved qualitative economic results for domestic tourism, as hotel establishment revenues reached 1.8 billion dirhams, an increase of 20% compared to the second edition of the campaign, which amounted to 1.5 billion dirhams.
Sector indicators
In another context, Bin Touq stressed that the UAE tourism sector continues its exceptional performance in light of the sound vision of the wise leadership, and its interest in developing this vital sector as one of the strategic sectors for building the economy of the future and the shift towards a new economic model.
Bin Touq said: “The revenues of hotel establishments in the country increased to 32.2 billion dirhams during the period from January to September of 2023, with a growth rate of 27% compared to the same period in 2022, and the number of guests of hotel establishments in the seven emirates increased to 20.2 million guests during the first nine months. From the year 2023, with a growth rate of 12% compared to the same period in 2022, and the hotel occupancy rate reached 75% during the first 9 months of last year, with a growth rate of 6% compared to the same period of the year 2022. Pointing out that these indicators contribute to achieving the national goal of the “We are the Emirates 2031” vision of raising the tourism sector’s contribution to the country’s gross domestic product to 450 billion dirhams by the next decade.
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