2024-01-01 16:01:00
Who says January, necessarily means winter sales for consumers. In Belgium, the date marking the official start of the 2024 sales is legally set for Wednesday January 3. The sales period will end (officially once more) one month later, on January 31, 2024. For online stores, the dates are the same, unless the site of your favorite store is hosted in a country other than Belgium.
The start and end dates of sales, whether summer or winter, are in fact fixed in Belgian law. However, for several days, many merchants have already been displaying “pre-sale” reductions, often under the name “coupled sales”, “joint offers”, or even “private sales”.
Bad news, the sales don’t look as interesting as other years
According to figures from the Neutral Union for Independents (SNI), more than four in five retailers (85%) will start the winter sales with discounts of 30%, due to large stocks.
Next summer, sales will start on July 1st and end on the 31st.
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