2023-12-14 10:35:38
Arthur Fils, one of the most promising talents in French tennis, joins the Lacoste brand as an ambassador from January 1, 2024.
After winning his first ATP title at just 19 years old, Arthur Fils has been, since July 2023, the youngest player in the men’s top 50. Like emblematic athletes such as Novak Djokovic and Daniil Medvedev (respectively, 1st and 3rd in the world) or more recently Grigor Dimitrov, it is natural that the number 1 in his category chose to join Lacoste to support him in its progress.
The exceptional start of Arthur Fils’ career, marked by victories and qualifications in Grand Slams or Masters 1000, his charisma and his ambitions lead Arthur to surround himself with a completely new structure and choose Lacoste for the support on a daily basis. Now coached by the former captain of the French Davis Cup team Sébastien Grosjean and by the double Grand Slam winner, Sergi Bruguera, the recent finalist of the Next-Gen tournament is determined to push his limits on the big courts and aims for major victories. Lacoste thus becomes the equipment supplier for Arthur Fils who will be the ambassador of the textile and optical collections (Eyewear) of the crocodile brand.
Thierry Guibert, CEO of Lacoste : “It is an honor for us to count Arthur Fils among the Crocodile ambassadors. On and off the field, his energy is contagious and his humility fascinates us. Arthur’s professionalization is a logical continuation in his journey, just as it is for us to support him in each step towards victory. Furthermore, its desire to inspire the next generations of players and to leave a lasting mark on the world of tennis, while remaining faithful to its roots, is completely in line with the values we share. »
Arthur Son : “I am very happy to join Lacoste today, which symbolizes for me elegance, authenticity and the union between style and sporting performance. Lacoste is part of the tennis imagination and represents a strong history, marked by the legacy of René Lacoste and the legend of the Musketeers. For me, joining Lacoste today means being part of a house that is both iconic and on a human scale, and ensuring excellent support on a daily basis, as well as for major tournaments.”
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