2024-01-01 07:00:30
Vienna (OTS) – On January 1, 2024, the amendment to the new Media Cooperation and Promotion Transparency Act (MedKF-TG for short) will come into force, which will significantly reform the existing Media Transparency Act from 2012. This will make public sector interventions and media collaborations more transparent, comprehensible and easier to understand in the future.
The details: From January 1, 2024, public legal entities such as the federal government, states and municipalities with at least 10,000 inhabitants must report all advertisements and media collaborations to KommAustria (KOA), regardless of the frequency of publication of a medium and from as early as the first euro. The previous trivial limit of 5,000 euros has been dropped and the obligation to disclose also includes the communication channels of billboard and cinema . If the budget for a campaign exceeds 150,000 euros, a transparency report must be prepared and published. For budget volumes of one million euros or more, an impact analysis must also be carried out. The transparency report should list exactly which media is used to advertise for which amount and with which subjects. The impact analysis should present clearly defined goals and indicators for assessing the achievement of goals. In the event of violations of the disclosure obligation, the penalty will in future be 60,000 euros and, in the event of a repeat offense, 100,000 euros.
All information regarding activations and media cooperation from public legal entities is published in a user-friendly manner on a clear website of KommAustria or its office, RTR-GmbH. The previously valid obligation to delete data following two years will be lifted, which will lead to better traceability.
Media Minister Susanne Raab: “Taxpayers have a right to know how their money is being used by the public sector. Therefore, in the future, every advertisement, every service and every euro spent by the public sector on information campaigns or media cooperation must be reported. This creates 100 percent transparency and better traceability.”
Questions & Contact:
Press office of Federal Minister Susanne Raab
+43 1/53115-0
[email protected]
1704094416
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