2023-12-25 11:39:31
Read more: Skiing, a history intertwined with Switzerland
According to him, this record year is the result of good interaction between all stakeholders and their resilience capacities. During the pandemic, for example, the tourism sector continued to be active in the field of marketing: “We did not close any offices and campaigns were sometimes reduced but rarely canceled.”
Tourists and… investors
The Swiss clientele remains very important. “But it is likely that we are now reaching a ceiling in terms of overnight stays.” During the pandemic, the Swiss have rediscovered their country, but the desire for more distant horizons is becoming more and more pressing. “We need foreign customers. The ideal mix would be: 45% Swiss tourists, 35% from the rest of Europe and 20% from more distant countries.”
Read also: Corinne Genoud, from Switzerland Tourism: “Travel is a priority for Americans”
And Martin Nydegger is delighted with the interest the country arouses among tourists, but also from large fortunes or foreign groups: “Switzerland is incredibly attractive and it offers investors political security. With us, the protection of property still exists.
Read also: The Crans-Montana ski lifts pass into American hands
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