2023-12-24 22:33:44
japan news
Economy 12/25/2023
TOKYO – (Jiji Press) — Japanese automaker Nissan Motor Co., which is undergoing major changes such as settling capital ties with France’s Renault and switching to electric vehicles, is scheduled to celebrate its 90th anniversary on Tuesday.
Nissan suffered financial difficulties following the collapse of Japan’s bubble economy in the 1990s, and rebuilt its operations following receiving capital support from Renault in 1999. This year, the automaker successfully repaired the alliance previously dominated by Renault.
The Japanese automaker aims to achieve growth by accelerating its strategy to boost sales of electric cars as well as hybrid cars equipped with the company’s original technologies. But it continues to struggle in the Chinese market.
Nissan’s Tochigi plant in the town of Kaminomikawa in Tochigi Prefecture, eastern Japan, is home to state-of-the-art equipment such as one for simultaneous body and bumper painting and one for automatically winding copper wires for cars.
The automaker believes that spreading the Tochigi plant’s knowledge of efficient production is key to its plan to add 27 electric vehicles to its lineup by fiscal 2030.
(Original text in English, Jiji Press)
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