2023-12-21 14:23:54
In a dynamic global landscape, the design sector is poised to experience significant growth. According to the report “The Future of Jobs” by the World Economic Forum, released in 2020, the number of design professionals worldwide, estimated at 27 million in 2020, is expected to reach a staggering 37 million by 2030, marking a 33% increase.
These designers, whose work spans a wide range of copyright creations – from logos and packaging to illustrations for fabrics and social media – are at the center of a veritable “copyright avalanche”. Every creation, whether it’s a package of laundry detergent or viral content on Instagram, carries with it important intellectual property considerations.
In this context, the startup Avctoris, specialized in copyright protection with an international reach in 181 countries, emerged as an innovative solution. The company has developed a plugin that integrates directly with popular design tools like Photoshop and Illustrator. This innovation allows creatives to register the copyright of their work efficiently and without the need for traditional bureaucratic processes.
The relevance of this solution is reinforced by the Adobe data, which indicate around 26 million users in its Adobe Creative Cloud, with Photoshop and Illustrator being some of the most used applications. With Avctoris’ new free plugin, these professionals can now protect their creations with just one click, an advance highlighted by the company’s founder, Rudinei Modezejewski, as a milestone in the democratization of access to copyright.
Modezejewski emphasizes Avctoris’ mission to protect creatives and their clients from plagiarism and piracy by offering greater accessibility to its technology. Aligning itself with this vision, the company is now beginning its internationalization process, seeking to expand its influence beyond Brazilian borders.
Despite having already served clients in 19 countries besides Brazil, Avctoris recognizes that many of these registrations were carried out by Brazilian professionals abroad or by other Portuguese speakers. With the introduction of its tools in English and Spanish, along with the adoption of international payment methods, the company anticipates surpassing the numbers accumulated since 2013 in just 18 months, signaling a new era of growth and expansion.
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