2023-12-20 15:09:53
Thanks to meetings like Masked singers, which remains the most watched program in Canada for the third consecutive year, the TVA Group remains the viewing champion, accumulating 41 market shares, including 25.3 for the TVA network. This makes it the TV group attracting the most viewers in La Belle Province.
TVA is the most watched seven days a week, reaching 5.7 million people each week, or 73.4% of Quebecers.
This is confirmed by the figures from the Numeris firm for the period from September 4 to December 3.
The channel occupies four positions in the top five of the listening charts. Unsurprisingly, it is Masked singers which sits at the top with a confirmed average audience rating – including seven-day delayed viewing – of 1,875,000 pairs of eyes every Sunday evening on TVA this fall. The popular family affair has been renewed for a fourth season, scheduled to air in fall 2024.
PHOTO PROVIDED BY TVA
Follows the daily Indefensible (1,490,000) which has just been renewed for a third seasonthe special VAT return (1,318,000) piloted by Julie Bélanger and Jean-Michel Anctil as well as the fifth season of Revolution (1 285 000).
People trust the TVA Nouvelles and LCN team
In terms of information, TVA News takes first place at 12 p.m., 6 p.m. and 10 p.m. In all, 4.3 million Quebecers trust TVA journalists to get their information.
Still in the news, LCN remains the main specialized channel in Quebec, with 6.3 market shares. During the day, it even gained 10.9 market shares and is, following TVA, the second most watched channel, all channels combined, ahead of Radio-Canada (8.8%) and Noovo (4.1%). . In total, the TVA Group reached 15.6 market shares with all its specialized channels.
Playoffs run on TVA Sports
TVA Sports took advantage of the 2023 Stanley Cup playoffs to obtain a 9% market share among adults. Live listening, it was clarified on Wednesday, made TVA Sports the second most watched channel following TVA (18.9%), Radio-Canada (17%) and far ahead of RDS (2.2%) ). The Stanley Cup final allowed TVA Sports to obtain 16.2 market shares and record a weekly reach of 1.2 million Quebecers.
TVA Group’s specialty entertainment channels had a historic fall, their best to date, with 7.4 market shares among adults, ahead of those of Bell (5.3%) and Radio-Canada (2.1 %).
Growing VAT+
The year 2023 which is coming to an end has allowed the TVA+ platform to record a record jump of 40% in its views compared to the previous year. Since its launch last year, the daily newspaper “Indéfendable” alone has had nearly 10 million views on TVA+.
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