Puma SE: The Leading Sporting Goods Manufacturer and Marketer

2023-12-15 17:03:05

Puma SE specializes in the creation and marketing of sporting goods. The group’s products are sold under the Puma and Tretorn brands. Turnover by product family is broken down as follows: – shoes (46.5%); – clothing (37%); – accessories (16.5%): bags, balls, glasses, etc. The manufacturing of the products is carried out by subcontractors. The geographical distribution of turnover is as follows: Europe (22.4%), Eastern Europe-Middle East-Africa (14.3%), North America (28.9%), China (11.3% ), Asia-Pacific (7.8%), Latin America (9.3%) and others (6%).

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